Ecommerce Blog

Amazon is often touted as the usability darling of e-commerce. Number one on Internet Retailer’s Top 500 List last year, the mega-store is usually way ahead of other retailers in so many ways. That’s why my experience on Amazon this weekend was so surprising. Shopping on Amazon.ca, I experienced search failure more than once — and also discovered that my problems wouldn’t have happened on Amazon.com.

Exhibit A - Can’t Handle A Typo

This is what happened when I made a spelling error for “Web Analytics: An Hour A Day” on Amazon.ca:

And this is the same search on Amazon.com:

(more…)

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Original post by Linda Bustos

This entry was posted on Monday, December 10th, 2007 at 11:55 am and is filed under ecommerce articles, e commerce articles, Site Search, Uncategorized, Usability. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.