Bloggers Digest 11/14/08

If you’re new here, welcome! And thanks for subscribing to Get Elastic. Friday is Blogger Digest day where we highlight posts from other blogs that are of value and interest to online retailers and Internet marketers.

The economy is top-of-mind for everyone involved in online retail, as evidenced as I went over my picks for the week - the majority are related to the tough times consumers and retailers are facing this year:

  • Remember Prisoner’s Dilemma from Microeconomics 101? The Rimm-Kaufman blog relates this to the Promotional Dilemma — how the pressures for retailers to offer free shipping may lead to profit losses for everyone (not to mention solidifying customer expectations for the future). Will free shipping become the standard?

Next Free Ecommerce Webinar…

Dangerous Marketing Ahead: How to Break Bad Habits and Survive a Deep Recession December 10th, 2008 @ 9am PT/12pm ET
Panelists: Jeff Molander, CEO, Molander & Associates, Inc.
Jason Billingsley, VP Innovation, Elastic Path Software
Jonathan Salem Baskin, Entrepreneur, Consultant and Author of the controversial new book, "Branding Only Works on Cattle"
Register to Attend…

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Original post by Linda Bustos

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