Bloggers Digest 2/1/08
It’s Friday again, and time for another link roundup. But first, I just want to go on the record here. I am an iMac fangirl - but I’m not planning on springing for a MacBook Air anytime soon. No, I’m holding out for the Helium:
Okay, now to the links…
- The first annual Retail Email Unsubscribe Benchmark Study tested and reports on the opt-out practices of 94 major online retailers. Included are trends in the opt-out process itself, opt-out alternatives, methods and friction in the unsubscribe process. It even covers the honoring of opt-out requests and CAN-SPAM compliance. Interesting stuff.
Key findings of the study:
• 73% of retailers sent no more emails after receiving an opt-out request.
• 16% of retailers give those trying to opt-out an opportunity to reduced the frequency at which they receive emails.
• 17% of retailers solicited feedback from those that had opted out
• 4% of retailers were in violation of the CAN-SPAM Act of 2003 by either failing to honor opt-outs or taking longer than 10 business days to do so.
Love Your Landing Page: Tips to Increase Ecommerce Conversion
Free webinar: February 14th, 2008, 9am PT/12pm ET
Guest Panelist: Khalid Hajsaleh, President, INVESP Consulting
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Original post by Linda Bustos