Bloggers Digest - 5/2/08
It’s the end of the week, but the beginning of another month. And you know what that means - another free ecommerce webinar is coming up. This month we’re honored to have search marketing expert and Director of Marketing for the Rimm-Kaufman Group, Ryan Gibson sharing his wisdom with us. Save the date - May 15th, 9am PST, 12pm EST. Discover the Key to PPC for Online Retailers.
Email marketers will also want to join Chad White from the Email Experience Council, Compendium Blogware and Habeas for a free webinar on blogging and email. Learn to take advantage of the “cost-effective combination of blogging, email and search to help marketing, operations and sales teams to acquire, engage, transact with and retain customers.”
Alright, link time!
- Jim Bunzol shares an example of a cart recovery email (or remarketing, as he calls it) from Circuit City. Nice find. What I like about CC’s approach is it’s very customer service oriented. These are not the exact words, but the angle is: “We noticed you were interested in some things (added to cart) and then you took off. No problem, we’re saving them in your cart for you if you’d like to come back and buy them later. If you need to consult the experts, here’s a link to our discussion forums where you can get help.” Rather than, “Hey you, get back here and buy now! We’ve been watching you and know where you’re inbox is!”
The Key to PPC for Online Retailers
Free webinar: May 15th, 2008, 9am PT/12pm ET
Guest Panelist: Ryan Gibson, Director of Marketing, The Rimm-Kaufman Group
Register to Attend
Original post by Linda Bustos