Ecommerce Blog

Another week, another whack of great content. Our apologies for the blog-hack that happened Wednesday that prevented us from posting yesterday (thanks for all the emails, flowers, candy and cash that poured in from concerned readers, no I wasn’t hospitalized for carpal tunnel syndrome). We’re back in action today and totally making up for it with about 5 posts, which I believe is a Get Elastic record! I

If you still have eyeball juice after reading our posts, please visit my favorite links of the week. Or at least check ‘em out before Monday.

• Jack Aaronson writes about the virtues of geo-IP targeting (or just geotargeting) over at Clickz, using Sitebrand client BedBathStore.com as an example. Check out Sitebrand’s blog for some color commentary on how the geotargeting campaign is performing.

• Ever wonder how deleting product pages affects your SEO? Scott Allen has a great explanation plus solutions in E-Commerce SEO: How to Handle Deleted Products.

• The Bronto Blog has a neat video podcast called Brontofire. This week’s episode looks at 4 top online retailers’ email signup landing pages: Apple, Zappos, Best Buy and Overstock. 3 were losers and 1 was a winner, I’ll let you take a guess at which one was the star before checking out the link. There are also 5 tips on how to improve email signup. I’ll spoil the last tip: it’s sending welcome emails.

• Bryan Eisenberg reminds us to use product reviews to write better product descriptions, with an illustration of how effective this can be.

• Evan Schuman from Storefront Backtalk gives his impressions of the new Borders.com site, iincluding its innovative bookshelf browsing approach.

http://www.emarketer.com/Article.aspx?id=1006338&src=dp1_home
http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=83385

9 Ecommerce Innovations: What’s Now & What’s Next

Free webinar: June 19th, 2008, 9am PT/12pm ET
Guest Panelist: Jason Billingsley, VP Innovation, Elastic Path Software
Register to Attend

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Original post by Linda Bustos

This entry was posted on Friday, May 30th, 2008 at 4:45 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.