Browsing Usability: Overstock Blows Amazon Away
It excites me to know end to praise a usability innovation from an online retailer that is NOT Amazon. Hooray!
I noticed a filtered navigation design on Overstock that is really interesting. It combines search with filtered navigation - here’s what I mean:
Say you’re checking out the “Rings” category. You’re presented with a number of ways to narrow your results: Category, Metal, Size, Price and Stone.
But if you’re looking for say, a cocktail ring - this could include a variety of gemstones and metals, could be at any number of price points and would depend on what size you are looking for. Rather than looking at ALL items in the “Rings” category, you can hone in on just the cocktail rings by searching for “cocktail.”
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Original post by Linda Bustos