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Archive for the ‘brand matrix’ Category

The Final Piece – Positioning Your Brand

Thursday, February 4th, 2010

Today’s Volusion blog post discusses the concept of positioning your online business in the minds of customers. Positioning is how your company is perceived in comparison to others. You’ll learn how to determine your position, build a positioning statement, and work with a brand matrix.
If you’ve been keeping up with the blog this week, you’ve […]

Original post by Matt

The Final Piece – Positioning Your Brand

Thursday, February 4th, 2010

Today’s Volusion blog post discusses the concept of positioning your online business in the minds of customers. Positioning is how your company is perceived in comparison to others. You’ll learn how to determine your position, build a positioning statement, and work with a brand matrix.
If you’ve been keeping up with the blog this week, you’ve […]

Original post by Matt

Retired and Surfing… The Internet

Friday, March 13th, 2009

What demographics come to mind when you think “Internet Users?” Most likely you think of kids, teenagers, young professionals, tech savvy geeks, and middle aged people. But do 65-74 year olds come to mind as well? Recent studies show that more than half of Americans aged 65-69 are online and 45% of those aged 70-74 […]

Original post by Kate

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