Today’s Volusion blog post discusses the concept of positioning your online business in the minds of customers. Positioning is how your company is perceived in comparison to others. You’ll learn how to determine your position, build a positioning statement, and work with a brand matrix.
If you’ve been keeping up with the blog this week, you’ve […]
Original post by Matt
Today’s Volusion blog post discusses the concept of positioning your online business in the minds of customers. Positioning is how your company is perceived in comparison to others. You’ll learn how to determine your position, build a positioning statement, and work with a brand matrix.
If you’ve been keeping up with the blog this week, you’ve […]
Original post by Matt
In keeping with holiday traditions Shop.Org published the results of their holiday shopping survey. This year, many retailers and industry experts were hedging their bets that the slow economy would necessitate that retailers use extensive promotional offers to bring in customers and drive sales. What they found, however, was that savings didn’t top the […]
Original post by Kate Pierce
What demographics come to mind when you think “Internet Users?†Most likely you think of kids, teenagers, young professionals, tech savvy geeks, and middle aged people. But do 65-74 year olds come to mind as well? Recent studies show that more than half of Americans aged 65-69 are online and 45% of those aged 70-74 […]
Original post by Kate
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