Social networking giant, Twitter, is staking it’s claim in the ecommerce landscape with its @earlybird handle. This newest addition to the platform provides timely discounts for various products to its followers.
Ecommerce just got a little more tweeter. The popular microblogging site just announced its latest advertising model, a dedicated handle that provides timely discounts on […]
Original post by Matt
In keeping with holiday traditions Shop.Org published the results of their holiday shopping survey. This year, many retailers and industry experts were hedging their bets that the slow economy would necessitate that retailers use extensive promotional offers to bring in customers and drive sales. What they found, however, was that savings didn’t top the […]
Original post by Kate Pierce
Earlier this year eMarketer wrote an article based on MarketingSherpa’s surprising findings concerning social media effectiveness and measurability.
MarketingSherpa’s study asked US Social Media Marketing Professionals to identify the most appropriate marketing uses for social media. Here are the results (in order of effectiveness):
Influence brand reputation
Increase brand awareness
Improve search engine rankings
Increase website traffic
Generate leads
Improve internal […]
Original post by Kate
Spending on online video advertising is still small compared to total online spending and television spending, but last year it grew by 126.5%. According to recent studies, online video advertising spend is expected to continue on its upward trend- increasing by an average of 41% per year over the next five years.
With online video popularity […]
Original post by Kate
Give Me Email or Give Me Death
Email is life for many Americans. In fact, recent studies show that 87% of Americans use email as their primary form of online communication. The prevalence of email in our culture may be the driving force behind the approximately 4.4% conversion rate from email marketing reported Unfortunately, these […]
Original post by Kate
Chances are you have heard CISP and PCI DSS thrown around in conversation or seen it referred to in forums or blog posts. But what does it all mean? Hopefully this article will answer the questions you have wondered about but were too afraid to ask.
What Is It?
In 2001 Visa created CISP (Cardholder Information Security […]
Original post by Kate
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Original post by Robert Scoble
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Original post by Robert Scoble
According to eMarketer recent studies show that more than 40% of children aged 6-11 have visited a website they saw in a commercial after being given the simple instructions, “Please visit our website for more information.†Of those young viewers, 26.5% were between the ages of six and seven, 33.3% were between the ages of […]
Original post by Kate
There’s still time to sign up for our webinar happening January 21st, 2009: Selecting the Right Ecommerce Software in 6 Weeks or Less with Bill Mirabito, former Forrester Analyst, and Founder and Principal Analyst of B2C Partners.
We’re pleased to have Bill back for another webinar, this time to chat about investment in ecommerce technology in light of the economic downturn and the “4 essential factors that will mean the difference between reward and regret.”
In this one hour webinar, you will learn about Bill Mirabito’s process for identifying the right ecommerce platform and achieving consensus in six weeks or less, including:
• How the economy will accelerate vendor consolidation
• How to build a vendor short list that reflects your business model
• How to organize RFP selection criteria for useful decision making
• How to conduct client reference calls that are candid and insightful
• How to present a recommendation and win the support of stakeholders
There will also be time for your questions.
Selecting the Right Ecommerce Software in 6 Weeks or Less
Wednesday, January 21, 2009 9:00 AM - 10:00 AM PST
If you missed October’s webinar with Bill Mirabito, check out Holiday Wishlist For Ecommerce. You can also follow Bill on Twitter @bmirabito
Selecting the Right Ecommerce Software in Six Weeks or Less
When: January 21st, 2009 @ 9am PT/12pm ET
Panelists:
Bill Mirabito, Founder and Principal Analyst, B2C Partners
Jason Billingsley, VP Innovation, Elastic Path Software
Register to Attend…
Original post by Linda Bustos
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Original post by Robert Scoble
How will the uncertain economy affect consumer spending this holiday season?
Today’s post is a roundup of recent consumer research and forecasts on how much consumers expect to spend, what they’re looking for and where they plan to get it. It’s interesting but not surprising how some results really vary and even contradict each other (e.g. gift cards are hot, gift cards are not).
This research can’t make decisions for you but it might help you think through your customer segments (and personas) and consider how different types of consumers (what motivates them in a tough economy) experience your site/email offers and messaging.
For example, if you are Musician’s Friend and your customer typically buys music supplies for themselves — if gift givers love to give apparel and gift cards, you might market to your existing customer pushing those items along with an incentive like a gift card rebate to use for themselves in the new year.
Will shoppers spend more or less this year?
How important is price?
How important is free shipping?
Free shipping (95%) and sales/specials (83%) top of the list of what influences online gift buying. e-tailing group, October 2008
More than 40% of people who abandoned their online shopping carts said they did so because of high shipping costs, according to a recent survey by the online payment company PayPal. Nearly 60% of those polled by BIGresearch said free shipping was a “very important” factor in their decision to shop online. The National Retail Federation’s digital division, Shop.org, says eight out of 10 online retailers offered free shipping during the past two holiday seasons, up from about 60% in 2004.
Source: Despite higher fuel costs, retailers cut shipping rates USA Today, September 2008
What items to shoppers want to give / receive?
“[Sunglasses] are the most sought-after item by young adults and will surely be their most desired gift,” it says–particularly those with large logos. “Sunglasses will be this year’s handbag.” NPD Group, October 2008
Source: Outlook For US Online Holiday Sales, Forrester Research, October 2008
Which categories are on the decline?
Will shoppers use the online channel?
We’d love to hear your thoughts in the comments - does research like this influence your marketing strategies? Should they just be taken with a grain of salt?
Dangerous Marketing Ahead: How to Break Bad Habits and Survive a Deep Recession December 10th, 2008 @ 9am PT/12pm ET
Panelists: Jeff Molander, CEO, Molander & Associates, Inc.
Jason Billingsley, VP Innovation, Elastic Path Software
Jonathan Salem Baskin, Entrepreneur, Consultant and Author of the controversial new book, "Branding Only Works on Cattle"
Register to Attend…
Original post by Linda Bustos
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Original post by Stacey Higginbotham
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Original post by Stacey Higginbotham
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Original post by Robert Scoble
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