I got this email yeterday from Chris Applegate at London based “digital agency” OutsideLine.co.uk.
Chris Applegate wrote:
My name is Chris and I work for Outside Line, a London-based digital agency, and I’m contacting you today on behalf of Berocca, the fizzy orange vitamin and mineral supplement.
There’s been a lot of press recently about how blogging can be potentially stressful and tiring so to do their bit to help Berocca have launched a free Bloggers’ Relief Pack, which you might have seen mentioned on some other blogs already. It contains a stress ball, USB “stress†button, bubble wrap keyring, pen holder and a pack of Berocca and is designed to help Britain’s bloggers be at their best, both physically and mentally.
I’m just dropping you a line to find out if you’re interested in getting a free pack to try out - you can do so at the special microsite at:
www.berocca.co.uk/bloggerrelief - we link back to every blogger we send a pack out to as a way of saying thanks for giving Berocca a go. You can also check out what other bloggers have thought about it via Technorati:
http://www.technorati.com/search/www.berocca.co.uk
And of course, if you want to share it with your readers we’d be delighted. If you have any questions then don’t hesitate to get back to me. If you’re not interested, then apologies for taking up your time, and I won’t bother you again.
Yours,
Chris Applegate
Now if you were sending this email to prospective bloggers wouldn’t you at the very least do some very basic research like trying to find out if bloggers had already blogged about this promotion from Berocca? I’m going to offer Outside Line some free consultancy here, as they are obviously in need of it. If you’re reading this Chris here are 4 steps to make sure you don’t make the same silly mistake for future clients.
1. Read my blog!! Yes you could have done some real hard core research and searched for the term “Berocca” in my blog. If you did you would have seen that I blogged about this in June of this year at http://www.here.org.uk/2008/06/free-blogger-relief-pack-from-berocca.html
2. You could have actually clicked on the link in YOUR OWN EMAIL that clicks through to the Technorati search for Berocca. Because yep, my blog is listed there too.
3. You could have checked the Berocca link in YOUR OWN EMAIL as my website URL is on rotation with some others at the top of the Berocca micro site.
4. You could have asked your client Berocca, for a list of blogs that have already blogged about the promotion. They do have such a list as they feature these blogs on their site (see point 3). That would have saved you emailing and annoying bloggers who have already blogged about this.
I hope the above helps you, and that you don’t receive an email from these guys.
What I’m listening to right now: Noel Gourdin – “Better Man”
P.S. Not all digital agencies are rubbish, but some do make me wonder how they are in business and how they can justify some of their high charges to clients.
Post from: Affiliate Marketing Blog Here.org.uk
Berocca’s Digital Agency needs to do better
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Original post by Kieron