Getting your site featured in Google News - with case studies
Thursday, February 18th, 2010I’m writing this article because one of the most asked questions we get at ContentNow.co.uk is “can you help us get our site listed in Google News”. The answer is yes, in fact we launched our News product recently for that specific purpose. However, whether your write your own content, have in house content writers or outsource your content to a company like ours I hope you find the following article of use. As I get asked about Google News so often I though it would be a good idea to share my experiences. So first of all…
What is Google News?
In their own words, Google News is “aggregated headlines and a search engine of many of the world’s news sources”. So to put it simply it’s a massive online resource of “news” items taken from all over the world and covering many different sectors.
What are the benefits of appearing in Google News?
1. Your site will be seen as an “authority” on your subject. The very fact that is is featured in Google News implies authority as in “it must be a trustworthy source if Google deem it to be so”. This alone can be invaluable.
2. Backlinks - as you are an authority you will find other websites and news aggregators also linking to you and quoting your site in their articles. These links can come from other trusted sites and are very valuable in terms of search engine equity.
3. More traffic/visitors - your site will be exposed to a whole new audience, the tens of millions of people that visit Google News every week. So make sure you not only write frequently but make sure your content is interesting to stand out in the crowd and also to ensure repeat visitors.
How do I make sure my site adheres to Google News guidelines?
A lot of people think that there are stringent guidelines that you have to adhere to in order to get into Google News. This isn’t the case, although there are some technical guidelines there isn’t anything that you shouldn’t already be doing as best practice anyway. Other than that there are 3 main rules that I would stick to in order to ensure that you get into Google News.
1. Word Count: Ensure that you news articles are a minimum of 250 words each, ideally 300. Now before people comment saying that they have seen sites in Google News that are 200 words and less, yes so have I. But we have anecdotal evidence that news articles of around the 300 word mark have a better chance of getting in. Google won’t confirm or deny this but we have had some clients at Content Now who have tried and failed to get into Google News but upon securing our services and producing news articles of this length, have started to appear.
2. Frequency: Personally speaking I would aim to publish at least 1 news article per day to your site. More if you can manage it. Obviously the more you publish the more frequently the Googlebot will come to visit and the more often your items will be featured in Google News and you will benefit from increased traffic as a result.
3. Write for people, not search engines: Don’t use one of those horrible content bot services that churn out lots of so called “unique” content for your site. They *may* fool the search engines for a little while but they will not fool your visitors. Don’t try to stuff your content with keywords and write to keyword densities etc. Instead write engaging content that humans will enjoy. This will ensure that you get visitors coming back to your site and if you have comments open or forums then they are more likely to engage with you and eventually become a loyal member of your community. As well as “news” pieces try to write opinion pieces or humorous pieces too. All of which will make your site stand out of the crowd.
What is the difference between traditional content and news?
News content should be much in tune with what’s currently happening in your sector. For example, we have a client active in the stocks and shares market, SharePrices.com who have just successfully been included in Google News. We provide the site with twice daily news items that relate specifically to the UK shares, stocks and investments markets. The articles focus on the stockmarket in general and news as to why a particular company has suddenly proved popular/unpopular. Just like this and this both published yesterday.
Alternatively news could come in the shape of a new product review for something just announced/released. Maybe a review of the forthcoming Apple iPad or a new video game. It’s also possible to get really good coverage from other sites if you include videos in your news items. For example, Recombu (not a ContentNow client) did this excellent piece on the new HTC Desire, it was picked up (via Google News) from leading authority on all things tech, Gizmodo. By creating innovative and engaging content, Recombu have firmly established themselves as a major authority in their field, so much so that the main players in online tech are now quoting them regularly in their articles.
How many writers do I need in order to qualify for Google News?
I don’t remember where I read it but I do remember a Google News representative being quoted somewhere as saying that “multiple” authors were needed in order to qualify. This would seem to be backed up by the Google News submission page that asks for a link to a “list of authors and editors available on your site”. So a page like this one from SharePrices.com is a must. It would seem that Google News are looking for a clear organisational structure with multiple editors and authors, so it’s important to have this in place before submitting our site.
When should I submit my site to Google News?
Again there is no hard and fast rule for this. Personally I would wait until I had been up and running and producing quality news content on a daily basis for 2 to 3 months before applying. This will prove to Google that you have a track record and hopefully improve your chances of submission. A site with no history and no historical news content will almost certainly be rejected.
Overall, if you ensure that you’re writing good quality original content daily that isn’t copied from other sources then getting into Google News isn’t too difficult. The hardest part is maintaining the frequency and of course coming up with original content on a daily basis. And that’s why I set up ContenNow.co.uk, as I myself struggled with this and used to spend too much time writing content when I should have been looking at the bigger picture. Writing quality content is really time consuming, if you’re lucky enough to have in house content writers then perfect. If not then an outside provider such as ourselves may just be able to help
If anybody has any questions then I would be happy to answer them in the comments. Likewise, please feel free to share your experiences with Google News.
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Post from Kieron’s Blog
Getting your site featured in Google News - with case studies
Original post by Kieron







