Archive for the ‘google’ Category

Google Data Centers More Efficient Than the Industry Average

Wednesday, October 1st, 2008

Google today released the findings of some of its internal research, which shows that the company runs some of the most efficient data centers in the industry, without resorting to exotic techniques. The findings were based on the Power Usage Effectiveness (PUE) metric, which is defined as the ratio of the total power consumed by a data center to the power consumed by the IT equipment that resides inside of it. For instance, a PUE of 2.0 means that for every watt of power needed to run equipment, it takes an additional watt to cool and distribute power to that gear.

According to the Environmental Protection Agency, in 2006 U.S. data centers had, on average, a PUE of 2.0 or higher, a number the agency expects to decline to 1.9 by 2011. Some newer data centers, meanwhile, will hit a PUE of 1.3. “We’re happy to report that today, on average for all Google designed data centers, we meet the EPA’s most optimistic scenario for 2011,” Google noted in the report, which involved looking at six of its data centers over a period of six months. And indeed, some of its newer data centers were found to have the lowest PUE.

We’ve achieved state-of-the-art efficiency by optimizing IT hardware and data center infrastructure end-to-end. The energy-weighted annual average PUE for six large-scale data centers reached 1.21, and some facilities reach quarterly PUE values as low as 1.13. Through these efficiency efforts we save hundreds of millions of kWhs of electricity, cut our operating expenses by tens of millions of dollars, avert the emission of tens of thousands of tons of CO2, and save hundreds of millions of gallons of water.

 

 

By looking at Google’s expanding data center operations and its growing power needs, it’s easy to see why the company has taken a leadership role in clean technology. Katie, Craig and Celeste follow its activities on our cleantech blog, Earth2Tech. As Katie points out today, Google was the second most-active VC investor in cleantech in the third quarter.

Original post by Guest Column

Our disappearing web

Wednesday, October 1st, 2008

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Original post by Robert Scoble

Google No. 2 Cleantech Venture Investor in Q3

Wednesday, October 1st, 2008

Google has taken such an enthusiastic role in investing and promoting clean energy that, in terms of number of deals, the search engine giant was the second most-active cleantech venture investor during the third quarter. Google invested in five cleantech startups during the three-month period ended Sept. 30, according to a report from the Cleantech Group, including lithium-ion battery startup Actacell, geothermal company AltaRock Energy, electric vehicle makers Aptera Motors, high-altitude wind developer Makani Power, and geothermal company Potter Drilling. Still, we’re pretty sure Google is nowhere near the top when it comes to dollar amounts invested. For more details of the report and Google’s investment, visit EartВTech.

Original post by Guest Column

Google’s SketchUp Goes to Work for Green Buildings

Wednesday, October 1st, 2008

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Original post by Guest Column

Google’s SketchUp Goes to Work for Green Buildings

Wednesday, October 1st, 2008

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Original post by Guest Column

Half an hour of mobile goodness

Monday, September 29th, 2008

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Original post by Robert Scoble

Can These Startups Beat Paypal?

Friday, September 26th, 2008

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Original post by Stacey Higginbotham

Will the Google Phone Give T-Mobile USA a Boost?

Monday, September 22nd, 2008

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Original post by Om Malik

Sitting by the Dock of the Bay: Your Data Center

Thursday, September 18th, 2008

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Original post by Om Malik

Updated: Why Google Would Want to Buy Valve

Wednesday, September 17th, 2008

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Original post by Alistair Croll

Google Shops for Blogging Tools in Korea

Friday, September 12th, 2008

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Original post by Joyce Kim

What Laws Should Govern Computing Clouds?

Wednesday, September 10th, 2008

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Original post by Stacey Higginbotham

In Online Privacy Fight, Google Blinks

Tuesday, September 9th, 2008

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Original post by Stacey Higginbotham

Google at 10: Larry, Sergey & Me

Saturday, September 6th, 2008

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Original post by Om Malik

Google at 10: Larry, Sergey & Me

Saturday, September 6th, 2008

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Original post by Om Malik