Archive for the ‘market positioning’ Category

The Final Piece – Positioning Your Brand

Thursday, February 4th, 2010

Today’s Volusion blog post discusses the concept of positioning your online business in the minds of customers. Positioning is how your company is perceived in comparison to others. You’ll learn how to determine your position, build a positioning statement, and work with a brand matrix.
If you’ve been keeping up with the blog this week, you’ve […]

Original post by Matt

Posted in company positioning, market positioning, positioning, positioning statement, company position, brand positioning, volusion, brand matrix, brand position, Business Strategy | No Comments »

The Final Piece – Positioning Your Brand

Thursday, February 4th, 2010

Today’s Volusion blog post discusses the concept of positioning your online business in the minds of customers. Positioning is how your company is perceived in comparison to others. You’ll learn how to determine your position, build a positioning statement, and work with a brand matrix.
If you’ve been keeping up with the blog this week, you’ve […]

Original post by Matt

Posted in company positioning, market positioning, positioning, positioning statement, company position, brand positioning, volusion, brand matrix, brand position, Business Strategy | No Comments »