Archive for the ‘Marketing and Promotion’ Category

Put Your Company on the Map (Literally)

Friday, January 9th, 2009

While Google has made a name for itself as a search engine it is emerging as the world leader in online mapping as well by leveraging the popularity of its search engine in promoting its ever-increasing map offerings. Tom Dahm, President of BridgePose Search Engine Marketing, writes in the Winter 08/09 Issue of Search Marketing […]

Original post by Kate

Put Your Company on the Map (Literally)

Friday, January 9th, 2009

While Google has made a name for itself as a search engine it is emerging as the world leader in online mapping as well by leveraging the popularity of its search engine in promoting its ever-increasing map offerings. Tom Dahm, President of BridgePose Search Engine Marketing, writes in the Winter 08/09 Issue of Search Marketing […]

Original post by Kate

Ready to Shop

Wednesday, November 26th, 2008

I. Why We Are Shopping
Lately with the way the economy has been going Americans are trying to cut costs. The first things to go have been the personal luxuries- entertainment subscriptions, dining out, and frivolous shopping just to name a few. But with the holidays just around the corner, this frugal spending is about to […]

Original post by Kate

Can Social Media Help your Online Business?

Tuesday, November 18th, 2008

Social media is a broad phrase that refers to a variety of user generated content on the web. You may think of it as the online equivalent of traditional word of mouth. Social media has proven its value over the past few years, even playing a role in both the Obama and McCain campaigns during […]

Original post by Pam

Is More Profit on your Wish List? Motivate Shoppers for a Prosperous Holiday Season

Wednesday, November 12th, 2008

The holiday shopping season is in full swing, and if you haven’t already, now is the perfect time to tweak your online store to maximize sales from the influx of holiday shoppers. Often shoppers procrastinate making a purchase even when they have full intention of buying, and just need a little extra incentive as motivation […]

Original post by Pam

Beyond the Obvious: Creative Keyword Brainstorming for Search Marketing Success

Monday, October 13th, 2008

Brainstorming is an essential phase of keyword research for both paid search campaigns and search engine optimization. The goal of brainstorming keywords for a site is to generate a large, diverse pool of potential phrases without regard to search volume, cost or competitiveness just yet. Brainstorming keyword phrases is not a task that should be […]

Original post by Pam

Not an Internet Marketing Expert? How to Use your Own Expertise to Make the Internet Work for Your Business

Friday, October 3rd, 2008

For many business owners, the foray into e-commerce feels like a dive into a vast sea of ambiguity. Even established companies have to develop new means of getting noticed and attracting customers when they venture into the online market. But just because your expertise is not in the field of internet marketing doesn’t mean you […]

Original post by Pam

Google Rolls out Google Suggest as Standard Feature

Thursday, August 28th, 2008

The search marketing industry is abuzz on the heels of Google’s announcement that Google Suggest, previously available through Google Labs, is now a default feature on the Google home page.
Google Suggest offers search term suggestions in real-time as you type a query, and ranks these suggestions based on the most commonly searched phrases. So if […]

Original post by Pam

Focus on PageRank: What is it, and Does it Equate to Online Success?

Wednesday, July 30th, 2008

The concept of Google PageRank is widely misconstrued, so I thought I would take the time today to discuss this often confusing and perhaps overvalued means of judging a web page. First, let’s debunk a common misconception about PageRank: the term “PageRank” does not refer to “the rank of a page.” Actually, PageRank is named […]

Original post by blogadmin

Leveraging Social Media for Ecommerce

Monday, July 7th, 2008

Volusion’s CEO discusses the advantages that social networking sites provide online business owners in the Small Biz Technology article, Leveraging Social Media for Ecommerce.
“The continued growth of online shopping over the past years has drawn many new small businesses to the online arena. As online stores and their revenue continue to grow, the amount of […]

Original post by blogadmin

Father’s Day Homepage: Free Volusion Graphics to Decorate Your Site

Tuesday, June 3rd, 2008

Honor Father’s Day and promote special savings with new homepage graphics, created just for you by our design team. Show dads that you support their special day with sales and a site decorated just for him.
To save a graphic for uploading, right click on the image and hit Save Image As.

Uploading your Father’s Day Graphic
From […]

Original post by blogadmin

Father’s Day Homepage: Free Volusion Graphics to Decorate Your Site

Tuesday, June 3rd, 2008

Honor Father’s Day and promote special savings with new homepage graphics, created just for you by our design team. Show dads that you support their special day with sales and a site decorated just for him.
To save a graphic for uploading, right click on the image and hit Save Image As.

Uploading your Father’s Day Graphic
From […]

Original post by blogadmin

Gina Geraci Uses Volusion to Offer Authentic NYC Bagels Around the Country

Thursday, May 1st, 2008

Gina Geraci knew she had something special to sell online being located in New York. “New York Bagels are famous for their one of a kind taste and texture. It is one of the many things people crave after leaving New York. I knew it would be a hit because New York bagels can not […]

Original post by blogadmin

Phil and Brad Ellis Turn Hard Times into A Thriving Online Business and Blog with Divesports.com

Monday, April 14th, 2008

Although the two took their first scuba lesson by accident, Phil Ellis and his son Brad quickly fell in love with scuba diving. “As soon as I went underwater for the first time, I was hooked. Both Brad and I began immediately thinking how we might make a living doing that great sport,” […]

Original post by blogadmin

A Personable “About Us” Page Can Boost Conversions Up to 30 Percent

Tuesday, March 25th, 2008

Imagine you are walking down the street and a street peddler offers to sell you a Rolex for 50 percent of its retail value. You have wanted this watch for as long as you can remember. You aren’t sure if it is real or not, but the gliding second hand makes you think that perhaps […]

Original post by blogadmin