Archive for the ‘Marketing and Promotion’ Category

Word of Mouth Marketing Series – Educating Others About Your Products

Friday, March 19th, 2010

Today’s Volusion blog post addresses part two of our Word of Mouth Marketing Series, covering the basic element of educating others about your products. This foundation of WOM is essential to the overall strategy of your online business. Keep reading to learn tips on how to get started and how to integrate social media tactics […]

Original post by Matt

Word of Mouth Marketing Series – An Introduction

Thursday, March 18th, 2010

Today’s Volusion blog post begins our series on the emerging trend of Word of Mouth Marketing (WOM). The goal of WOM is to encourage others to talk about your online business and its products. Keep reading to learn more about different types of WOM and basic elements to get started with your strategy.
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I continuously receive […]

Original post by Matt

Viva Las Vegas! Volusion at WWD MAGIC 2010 Conference.

Monday, February 15th, 2010

Come visit us at booth #71324.
We’re here to build your ecommerce future!
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Having an online store is like the timeless black dress – it’s a simple, yet powerful staple of any wardrobe. Taking your fashions to the Web is the easiest and most effective way to reach more customers, faster. So just like that perfect outfit, […]

Original post by Matt

An Introduction to Sitemaps – Benefits, Creation and Submission

Wednesday, February 10th, 2010

Today’s Volusion blog post discusses the concept of a sitemap – a file that helps customers and search engines better navigate your site. You’ll learn why sitemaps are important, discover the various types and see how to create and submit your sitemap to major search engines.

The mystery of getting your online store noticed by search […]

Original post by Matt

An Introduction to Sitemaps – Benefits, Creation and Submission

Wednesday, February 10th, 2010

Today’s Volusion blog post discusses the concept of a sitemap – a file that helps customers and search engines better navigate your site. You’ll learn why sitemaps are important, discover the various types and see how to create and submit your sitemap to major search engines.

The mystery of getting your online store noticed by search […]

Original post by Matt

How to Build an Online Customer Survey

Tuesday, February 9th, 2010

In today’s Volusion blog post, we’ll discuss how to build an effective online customer survey. You’ll learn a simple game plan to get started and discover various tips and tricks to ensure better information collection. Receiving customer feedback from online surveys is helpful in framing your success – you can learn more about your online […]

Original post by Matt

A Little Love for Young Entrepreneurs

Thursday, January 28th, 2010

This Volusion blog post provides some basic resources for young entrepreneurs hoping to start their own business. The main takeaways are to look to others for inspiration and ideas, put together a solid business foundation and reach out to others in the entrepreneurial community. The opportunity for start-up success is huge for the youth generation!

ATTENTION […]

Original post by Matt

Balancing Your Email Frequency

Tuesday, January 19th, 2010

This post discusses industry increases in email sends, methods to determine the best email frequency and potential consequences of exceeding the appropriate balance. The moral of the story – quality is more important than quantity when it comes to email marketing. Keep reading to learn more.

The time has come to ask yourself the burning question […]

Original post by Matt

How to Master Your Domain Name

Monday, January 18th, 2010

Here we discuss important considerations in choosing a domain name, or web address, for your online business. Some important thoughts include length, punctuation and customer convenience.
Choosing your domain name is like naming your child – once it’s done, it’s permanent. And once customers remember that domain name, they’ll use it forever. Thus, selecting your […]

Original post by Matt

In With the Old, In With the New

Wednesday, January 13th, 2010

For ecommerce, reaching out to customers is key to increase sales – but do we interact with them using old media or new media? Here, we discuss the differences between the two and how both can, and should, be used to bring traffic to your online store.
Old media (also known as traditional media) is a […]

Original post by Matt

Recognizing Your Value Proposition

Tuesday, January 12th, 2010

Your “value proposition” is the sum of everything your customer receives upon purchase of your product or service. This includes more than just the purchased item – it also involves several softer variables. For your online business, defining your customer value proposition is the first step in separating from the competition. Learn more now about […]

Original post by Matt

Finding Abandoned Shopping Carts a Home

Friday, January 8th, 2010

In this article, we discuss the main reasons for abandoned shopping carts and best practices on how to increase your conversions for these online shoppers. Some of the primary reasons for abandoned carts include: high shipping, comparison shopping for deals and security.

I really dislike the phrase “abandoned shopping cart.” It makes me think of a […]

Original post by Matt

Finding Abandoned Shopping Carts a Home

Friday, January 8th, 2010

In this article, we discuss the main reasons for abandoned shopping carts and best practices on how to increase your conversions for these online shoppers. Some of the primary reasons for abandoned carts include: high shipping, comparison shopping for deals and security.

I really dislike the phrase “abandoned shopping cart.” It makes me think of a […]

Original post by Matt

Free Shipping No Longer a Luxury

Monday, December 7th, 2009

This week, we’ll be taking a deeper look into the realities of coupons and discounts for use with your online store. Check out our posts all week for more information.

I’ve never really been a fan of Black Friday in the past, but this year the holiday spirit was alive the day after Thanksgiving. I wasn’t […]

Original post by Matt

In the black Turkey Feed

Wednesday, November 25th, 2009

In the black Turkey Feed
“Black Friday” is so named because that is the day when most retailers’ ledger sheets go “in the black.” Competition on this day is fierce, which forces most retailers to use incredible sales, special offers and other tactics to chase after sales. With competition increasing, many retailers have decided to offer […]

Original post by Ryan