Ecommerce Blog

At the Innotech eMarketing Summit I attended a presentation entitled “Communication Shifts: How Brands Communicate through Twitter and the Blogosphere” by Simon Salt and Chad Sour (yes, those were their real names). I came away realizing that social media is really a tightrope act. Mastering social media requires that you learn how to play the […]

Original post by Kate Pierce

Brands are a part of our lives and social networks are where we express our lives online; therefore, it’s logical to conclude that these spaces are hungry for brand conversations. Consider the following facts:

19% of young adults have added branded content to their social network profiles and 24% have recently added advertising clips*
60% of social […]

Original post by Kate Pierce

With a record number of women on social networks, getting to the heart of their motivations for participating in these social spaces is more important to marketers and business owners than ever before.  A recent survey by a women’s social networking site called ShesConnected attempted to tackle the question “What do women want out […]

Original post by Kate

Earlier this year eMarketer wrote an article based on MarketingSherpa’s surprising findings concerning social media effectiveness and measurability.
MarketingSherpa’s study asked US Social Media Marketing Professionals to identify the most appropriate marketing uses for social media. Here are the results (in order of effectiveness):

Influence brand reputation
Increase brand awareness
Improve search engine rankings
Increase website traffic
Generate leads
Improve internal […]

Original post by Kate

Spending on online video advertising is still small compared to total online spending and television spending, but last year it grew by 126.5%. According to recent studies, online video advertising spend is expected to continue on its upward trend- increasing by an average of 41% per year over the next five years.
With online video popularity […]

Original post by Kate

The Moms that work in our Texas office.
Okay, so Megan doesn’t really count yet, but she will soon!
A recent eMarketer study revealed that there are more than 34 million US moms online- making online moms one of the biggest internet user segments in America right now. This fact is incredibly important because, as eMarketer explains, […]

Original post by Kate

It’s been above the fold of business blogs since the middle of June. Marketers are talking about it over the water cooler. Social media forums are exploding with user comments. In case you haven’t heard, Facebook has surpassed MySpace in number of unique visitors. Let’s take a deeper look and find out what all online […]

Original post by Kate

While it used to be true that retaining customers was cheaper than acquiring customers, an increase in ad channels over the last few years has made the acquisition of new customers more attainable than ever before.  With marketers hyper-focused on cost-efficient strategies to bolster sales, acquiring customers has become the name of the game.
The Numbers
A […]

Original post by Kate

What is M-Commerce?
Mobile commerce (aka “m-commerce”) refers to consumers shopping via wireless handheld accessories such as cell phones and PDAs. An m-commerce site is a version of a company’s webpage that is designed to fit within the constraints of a cell phone or PDA. (For more information on what makes a site m-commerce friendly […]

Original post by Kate

Today’s economic climate stresses the importance of a cost effective marketing strategy in order to achieve the most gain with the least expense. Blogs fit this bill because they allow you to reach a vast global audience with very little monetary cost. Free blog software has made blogs accessible to even the smallest companies, and […]

Original post by Kate

A study of internet users aged 12-24 conducted across the US, Germany, India, Japan and the UK asked “What features make a brand desirable to you?” To many people’s surprise “good quality,” “trustworthiness” and “usability” were listed as their top three features of a desirable brand. These results were certainly unexpected for an age group […]

Original post by Kate

Now more than ever it is important to hone in on the most affective marketing strategies to attract and retain customers. In recent polls approximately 41% of respondents said that they pay more attention to personalized advertising over regular advertising. Similarly, 39% said that they are more likely to click on those personalized ads. Clearly […]

Original post by Kate

Online display ads have become increasingly popular as a part of large online marketing campaigns because their flashy eye catching design can attract customer attention. With Google AdWords and AdSense usage on the rise Google created a way to create display ads quickly without any design experience- making display ads more accessible to businesses with […]

Original post by Kate

Social media is huge these days- individuals are flocking to social media sites and now an increasing number of businesses are getting on board as well. So, what is social media? Wikipedia defines social media as “Information content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media […]

Original post by Kate

US Internet users viewed 14.8 million videos online in the month of January alone- a 4% rise over the pervious month according to ComScore. Increased YouTube usage is considered to be the driving factor in this growth. In January 100.9 million viewers watched YouTube videos- marking the first time the video giant surpassed 100 million […]

Original post by Kate