As the price of fuel climbs with every fill up, consumers are looking for ways to drive less and scale back their lifestyles in effort to squeeze the most value from every hard earned dollar. A leisurely Sunday afternoon drive is a thing of the past as cash-strapped commuters are forced to reach deeper into […]
Original post by blogadmin
If an estimated 80% of sales start with a search engine year-round, you better believe consumers use search to find gifts for Mother’s Day, Father’s Day, Valentine’s Day and so on. And they often include the holiday name in their search query.
Are you showing up in search results for these queries?
Let’s look at how two heavy-hitting flower delivery sites have optimized for one of their biggest events of the year - Mother’s Day: Proflowers.com vs. 1800Flowers.com.
Notice that both sites rank for “mothers day flowers” with deep URLs targeted just for Mother’s Day. Both have the search term at the beginning of the title tag, although 1800Flowers has added the term “gifts” to rank for more than just “flowers.” Both have keyword-friendly URLs. When you click through to the sites, you’ll notice the navigation menus both include special Mother’s Day tabs at the far left - can’t miss ‘em.
The Key to PPC for Online Retailers
Free webinar: May 15th, 2008, 9am PT/12pm ET
Guest Panelist: Ryan Gibson, Director of Marketing, The Rimm-Kaufman Group
Register to Attend
Original post by Linda Bustos
Today is Earth Day, and for weeks online retailers have been jumping on the green wagon in their marketing efforts, taking advantage of their eco-friendly and sustainable products and projects.
More than ever, retailers are adopting a Wayne Gretzky “skate to where the puck is” marketing strategy. As consumers become more conscious of environmental issues, more and more marketing messages will contain green references and themes. Many feel that encouraging people to consume more in celebration of Earth Day is a bit ironic and counter-productive. But the shift towards eco-friendliness has encouraged many companies to source and sell green products in response to consumer demand. So getting the word out about the availability of green alternatives is especially fitting for this time of year.
The following is a sampling of Earth Day emails and on-site promotions from some of the top online retailers. You can read more about Earth Day email trends at RetailEmail.Blogspot.com, and more about holiday and event marketing from our Holiday Marketing Webinar.
The Key to PPC for Online Retailers
Free webinar: May 15th, 2008, 9am PT/12pm ET
Guest Panelist: Ryan Gibson, Director of Marketing, The Rimm-Kaufman Group
Register to Attend
Original post by Linda Bustos
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