Archive for the ‘positioning’ Category
Thursday, February 4th, 2010
Today’s Volusion blog post discusses the concept of positioning your online business in the minds of customers. Positioning is how your company is perceived in comparison to others. You’ll learn how to determine your position, build a positioning statement, and work with a brand matrix.
If you’ve been keeping up with the blog this week, you’ve […]
Original post by Matt
Posted in company positioning, market positioning, positioning, positioning statement, company position, brand positioning, volusion, brand matrix, brand position, Business Strategy | No Comments »
Thursday, February 4th, 2010
Today’s Volusion blog post discusses the concept of positioning your online business in the minds of customers. Positioning is how your company is perceived in comparison to others. You’ll learn how to determine your position, build a positioning statement, and work with a brand matrix.
If you’ve been keeping up with the blog this week, you’ve […]
Original post by Matt
Posted in company positioning, market positioning, positioning, positioning statement, company position, brand positioning, volusion, brand matrix, brand position, Business Strategy | No Comments »
Wednesday, August 12th, 2009
The last of our four-part series of guest blogs from Volusion CEO, Kevin Sproles (with reporting and photography by Kari Costanza and Jon Warren from World Vision) is on one of the most important issues facing Ethiopia today- education.
If you’re just tuning in, you may want to start with the first post. From the bottom […]
Original post by Kate
Posted in Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, melamine plates, positioning, volusion customer stories, love your store more sweepstakes, Supporting the Preservation of Internet Entrepreneurs a, Volusion News | No Comments »
Monday, August 10th, 2009
When Kevin Sproles, Volusion CEO, returned from Africa, we had planned on running a summary blog post from his trip; but after he landed, we realized he had far too many stories to cram into one post.
Below is the third of our four-part series of guest blogs from Kevin ( with reporting and photography by […]
Original post by Kate
Posted in Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, melamine plates, positioning, volusion customer stories, love your store more sweepstakes, Supporting the Preservation of Internet Entrepreneurs a, Volusion News | No Comments »
Friday, August 7th, 2009
Volusion CEO, Kevin Sproles, has provided a series of guest blogs (with reporting and photography by Kari Costanza and Jon Warren from World Vision) to wrap up our in depth look at The Volusion Foundation and our partnership with World Vision. Initially, we had planned on having a single summary post from Kevin (since he […]
Original post by Kate
Posted in Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, melamine plates, positioning, volusion customer stories, love your store more sweepstakes, Supporting the Preservation of Internet Entrepreneurs a, Volusion News | No Comments »
Wednesday, August 5th, 2009
To wrap up our in depth look at The Volusion Foundation and our partnership with World Vision, we have a series of guest blogs from Volusion CEO, Kevin Sproles, with reporting and photography by Kari Costanza and Jon Warren from World Vision. Initially, we had planned on having a single post from Kevin (after all, […]
Original post by Kate
Posted in Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, melamine plates, positioning, volusion customer stories, love your store more sweepstakes, Supporting the Preservation of Internet Entrepreneurs a, Volusion News | No Comments »
Tuesday, March 17th, 2009
Facebook is no longer just a social media site for college age users. Now users of all ages are on Facebook and businesses are realizing the value in having a presence on there as well. Whether your business plans on using Facebook to sell products or to just create brand recognition, Facebook is a powerful […]
Original post by Kate
Posted in Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Online Marketing Trends, The Social Web, positioning, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, General Ecommerce | No Comments »
Tuesday, March 10th, 2009
Almost all event coordinators will create a website for their event- be it a business conference, art festival, convention, concert, charity fundraiser, sporting event, etc. But what should be included on the website? Experienced web designer Patrick McNeil* explains, “When you’re promoting an event, the right website can prove invaluable in spreading the word… Getting […]
Original post by Kate
Posted in Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, positioning, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Marketing and Promotion | No Comments »
Thursday, March 5th, 2009
Business blogging can be a daunting task. First-timers can get scared off and end up missing out on a great business opportunity. How should you even get started? What should you blog about? How much time will you need? What if it isn’t good? Will anyone really follow it? Even if you are currently blogging […]
Original post by Kate
Posted in Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, customer value proposition, The Social Web, General Ecommerce, Volusion News, positioning, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, blogging | No Comments »
Tuesday, March 3rd, 2009
Spring cleaning is here. This year take it online and give your website a design make-over! As the graphic designers for .NET Magazine* remind us, a stunning website design make-over can be easy (not to mention lucrative) this season.
Make It Clear
Use an easy to navigate standard layout
Customers expect to see certain standards on a website- […]
Original post by Kate
Posted in Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, positioning, customer value proposition, General Ecommerce, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Marketing and Promotion | No Comments »
Thursday, February 26th, 2009
While the online fraud rate has remained steady over the last few years, the amount of total dollars lost by online businesses to fraudulent scams has increased. According to recent data collected, online merchants lost about $4 billion to fraud in 2008.
The biggest reason why online businesses lost more money to fraudulent scams in 2008 […]
Original post by Kate
Posted in Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, customer value proposition, positioning, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, General Ecommerce | No Comments »
Thursday, February 26th, 2009
While the online fraud rate has remained steady over the last few years, the amount of total dollars lost by online businesses to fraudulent scams has increased. According to recent data collected, online merchants lost about $4 billion to fraud in 2008.
The biggest reason why online businesses lost more money to fraudulent scams in 2008 […]
Original post by Kate
Posted in Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, customer value proposition, positioning, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, General Ecommerce | No Comments »
Thursday, February 26th, 2009
While the online fraud rate has remained steady over the last few years, the amount of total dollars lost by online businesses to fraudulent scams has increased. According to recent data collected, online merchants lost about $4 billion to fraud in 2008.
The biggest reason why online businesses lost more money to fraudulent scams in 2008 […]
Original post by Kate
Posted in Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, customer value proposition, positioning, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, General Ecommerce | No Comments »
Tuesday, February 24th, 2009
According to eMarketer the current state of the economy is causing many Americans to stay home and cook, rather than going out for meals. Recipe websites have seen a 10% increase in traffic as consumers hit the Internet looking for ideas for dinner. What makes this increase even more surprising is what users are doing […]
Original post by Kate
Posted in Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, General Ecommerce, Online Marketing Trends, positioning, Supporting the Preservation of Internet Entrepreneurs a, Marketing and Promotion | No Comments »
Tuesday, February 17th, 2009
Harvard Business Review journalists Carroll and Mui conducted a comprehensive study looking at all the major US companies that failed in 2008. They published their findings in the September 2008 Issue in a powerful article entitled “7 Ways to Fail Big.” It outlined seven basic categories of mistakes: the synergy mirage, faulty financial engineering, stubbornly […]
Original post by Kate
Posted in Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, Supporting the Preservation of Internet Entrepreneurs a, customer value proposition, positioning, Supporting the Preservation of Internet Entrepreneurs a, General Ecommerce | No Comments »
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