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Original post by Ryan
With the tagline “Strength in Numbers,” Bodybuilding.com’s own social network “BodySpace” has attracted over 120,000 active members to date. Members can create profiles, post progress pics, blog about their goals, progress, training routines and diet and connect with like-minded people.
In just a little over a year, the result has been a boost in average order size of almost $10 and an increase in conversion rate from 7% to 8% which CEO Ryan DeLuca describes as “huge.”
“We are building something that is not just based on making money. Everything we add to our site is based on helping visitors reach their goals. Helping our visitors stick to their programs and reach their goals will ultimately lead to much higher revenue, a much more valuable brand based on emotional connections, and more profitability based on increased customer loyalty.”
Is Your Affiliate Program Your Top Sales Generator? If Not…
Free webinar: Thursday, December 6th, 9am PT / 12pm ET:
Affiliate Marketing: What Every Retailer Ought to Know
Guest Panelist: Shawn Collins, Author, Successful Affiliate Marketing for Merchants
Original post by Linda Bustos
With the tagline “Strength in Numbers,” Bodybuilding.com’s own social network “BodySpace” has attracted over 120,000 active members to date. Members can create profiles, post progress pics, blog about their goals, training routines and diet and connect with like-minded people.
In just a little over a year, the result has been a boost in average order size of almost $10 and an increase in conversion rate from 7% to 8% which CEO Ryan DeLuca describes as “huge.”
“We are building something that is not just based on making money. Everything we add to our site is based on helping visitors reach their goals. Helping our visitors stick to their programs and reach their goals will ultimately lead to much higher revenue, a much more valuable brand based on emotional connections, and more profitability based on increased customer loyalty.”
Is Your Affiliate Program Your Top Sales Generator? If Not…
Free webinar: Thursday, December 6th, 9am PT / 12pm ET:
Affiliate Marketing: What Every Retailer Ought to Know
Guest Panelist: Shawn Collins, Author, Successful Affiliate Marketing for Merchants
Original post by Linda Bustos
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