In this Volusion post, we discuss Forrester’s Social Technographics, a great tool to help guide a social media strategy for your online business. The research firm recently added a new profile to its social media users list – take a look to see where most of your customers fall.
If you love marketing, you’re probably familiar […]
Original post by Matt
For ecommerce, reaching out to customers is key to increase sales – but do we interact with them using old media or new media? Here, we discuss the differences between the two and how both can, and should, be used to bring traffic to your online store.
Old media (also known as traditional media) is a […]
Original post by Matt
At the Innotech eMarketing Summit I attended a presentation entitled “Communication Shifts: How Brands Communicate through Twitter and the Blogosphere” by Simon Salt and Chad Sour (yes, those were their real names). I came away realizing that social media is really a tightrope act. Mastering social media requires that you learn how to play the […]
Original post by Kate Pierce
Brands are a part of our lives and social networks are where we express our lives online; therefore, it’s logical to conclude that these spaces are hungry for brand conversations. Consider the following facts:
19% of young adults have added branded content to their social network profiles and 24% have recently added advertising clips*
60% of social […]
Original post by Kate Pierce
With a record number of women on social networks, getting to the heart of their motivations for participating in these social spaces is more important to marketers and business owners than ever before. A recent survey by a women’s social networking site called ShesConnected attempted to tackle the question “What do women want out […]
Original post by Kate
Throughout the month of November we will be running our “SMB Blog Series.” While SMB traditionally refers to “Small/Medium Business,” here at Volusion it has come to mean something else: “Small Made Big.” This month we will be sharing resources, tips, stats, and inspirations to help you turn your small ecommerce endeavor into something […]
Original post by Kate
Earlier this year eMarketer wrote an article based on MarketingSherpa’s surprising findings concerning social media effectiveness and measurability.
MarketingSherpa’s study asked US Social Media Marketing Professionals to identify the most appropriate marketing uses for social media. Here are the results (in order of effectiveness):
Influence brand reputation
Increase brand awareness
Improve search engine rankings
Increase website traffic
Generate leads
Improve internal […]
Original post by Kate
There is a whole sea of blog posts out there telling you how to tweet and what to tweet and when to tweet, but the common theme among them is that they rarely provide actionable specifics. In this post, we will try to give you an idea of what you should tweet about in […]
Original post by Kate
In light of Facebook recently announcing that that they are now cash flow positive, we felt it was important to look at how the “Big Four” of social networks are stacking up these days. In Internet Retailer’s August publication* profiles for Facebook, MySpace, YouTube, and Twitter were compared on the basis of everything from unique […]
Original post by Kate
In light of Facebook recently announcing that that they are now cash flow positive, we felt it was important to look at how the “Big Four” of social networks are stacking up these days. In Internet Retailer’s August publication* profiles for Facebook, MySpace, YouTube, and Twitter were compared on the basis of everything from unique […]
Original post by Kate
The Moms that work in our Texas office.
Okay, so Megan doesn’t really count yet, but she will soon!
A recent eMarketer study revealed that there are more than 34 million US moms online- making online moms one of the biggest internet user segments in America right now. This fact is incredibly important because, as eMarketer explains, […]
Original post by Kate
It’s been above the fold of business blogs since the middle of June. Marketers are talking about it over the water cooler. Social media forums are exploding with user comments. In case you haven’t heard, Facebook has surpassed MySpace in number of unique visitors. Let’s take a deeper look and find out what all online […]
Original post by Kate
We have all come across “That Guy” at one time or another using social media- you know the one we’re talking about! “That guy” does not use social media to participate in healthy balanced conversations; instead, he/she indulges in narcissism- making sure to be the center of attention or the loudest voice in every discussion. […]
Original post by Kate
We have all come across “That Guy” at one time or another using social media- you know the one we’re talking about! “That guy” does not use social media to participate in healthy balanced conversations; instead, he/she indulges in narcissism- making sure to be the center of attention or the loudest voice in every discussion. […]
Original post by Kate
Social media is huge these days- individuals are flocking to social media sites and now an increasing number of businesses are getting on board as well. So, what is social media? Wikipedia defines social media as “Information content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media […]
Original post by Kate
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