Ecommerce Blog

While most online marketers are ready to accept that search engines can bring a large volume of low cost traffic to your website, the surprising fact is that many of them have little or no clue how to go about it. Search engine marketing involves many different aspects like choosing keywords, submission of websites, creating search engine optimized content and interlinking websites. Arguably the most important of these is choosing keywords.

Keywords or keyword phrases are those terms that a potential customer uses on the search engines to look for your website. So if you were a jewelry manufacturer then ‘jewelry’ would be a major keyword for you. Unfortunately, choosing keywords is not quite so easy. There are many factors that will influence your choice of keywords.

Original post by blogadmin

13.2 seconds

As per Gordon Hotchkiss, President and CEO of Enquiro Search Solutions, Inc that’s how much time you have to convince visitors once they are on your landing page that they are in the right place and on the right site.

Landing pages are the pages that prospective customers arrive on after clicking on a link or URL sent to them in promotion emails or to which ad banners are linked. Ad banners and promotional emails are used to generate interest about the product and get the users to take action. However, landing pages are the place where visitors are converted to paying customers.

Original post by blogadmin

One of the most powerful tools in Internet marketing is the ability to write ads that sell. Ad writing is an art that not necessarily everyone can master. While some people weave magic with their words effortlessly, there are others who find it difficult to string a single sentence together.

While most large business houses can afford to hire out their ad writing requirements to professionals, other smaller businesses may not have that option. This does not mean you cannot write great ads that invoke a response. All you need are some ad writing tips to get you going.

Original post by blogadmin

Banner ads when they were introduced on the Internet changed the face of advertising. While most marketing companies were thinking in terms of print ads, the concept of banner ads with their limited space, visibility and size was revolutionary. Marketers were forced to think out of the box and innovate new designs within new boundaries. Time and research showed that their efforts were not in vain. An early study by Nielsen / NetRatings in 2000 found that the right approach to creating banner ads was successful in drawing users into actually clicking on the banner ads.

Original post by blogadmin

Target email promotions: Sending emails with relevant content to a specific group of people based on one or more criteria. This involves selecting a target market, identifying their needs and creating email promotions to address those needs.

Original post by blogadmin

Most online businesses have realized that email marketing is one of the cheapest and most effective ways to increase sales. However, the same companies are now realizing that the challenge lies not in creating and executing the email marketing campaign but in ensuring email deliverability. Here are some great secrets to spike your email deliverability rates.

Original post by blogadmin

Email marketing is one of those online marketing techniques that inspire bouquets and brickbats alike. It has its admirers and it has its critiques. Some people love it while others don’t. However, the one thing that is certain is that it arouses comments from everyone within the field. Anyone worth their salt in the Internet marketing world is well aware of the benefits of email marketing and spends considerable time and effort exploring the various options available.

Original post by blogadmin