Ecommerce Blog

So you’ve made the momentous realization that online selling is the wave of the future, and the present for that matter. But now that you’ve found the wave you’re not so sure what to do next. Lucky for you online selling has been around long enough to learn from the success of others. After researching what products do well online, here are some tips that were devised to help you in your own search. (Please keep in mind that these are just a few basic tips for online business starters. SEVERAL successful small businesses start out facing major competitors, and many have products that are more complex to ship.)

Three tips for choosing the right product to sell.

Original post by blogadmin

A new love is in the air for online shoppers and sellers alike. This new love takes the form of a trustworthy companion named Google Checkout, a new fast, secure, and convenient way to shop online. From the creators of Google, Google Checkout is now available to all Volusion users.

Volusion’s founder, Kevin Sproles, is very pleased with the new relationship stating, “being an early adopter of Google Checkout has helped to further strengthen our ongoing relationship with Google”. He understands the significance Google has on internet users, and the reliability that company gives its users in return. “We have seen nothing but increased success and appreciation from our merchants with the addition of the Free Google AdWords Credit* over half a year ago” notes Sproles. “We know the addition of Google Checkout will do the same thing for our clients, helping in the foundation and overall success of their online company”.

Original post by blogadmin

A long time Volusion customer asked me a very open-ended question recently. He wanted to know how he could increase sales.

I quickly wrote out a few points and decided to add them to our blog in case it could help someone else.

1. Website design is a big area of opportunity. Online shoppers quickly size up a website based on its design. If the site looks cookie cutter and unpolished, the customer could choose to purchase from a competitor’s site with a similar price for no other reason than the website design. A nice website design evokes trust, confidence and value in a shopper’s mind.
2. Check your pricing against your competitor’s products. If your competitor’s are selling the same items at a lower cost and you are not able to display additional value, then you’ll most likely lose that sell. This is something that needs to be checked constantly.
3. Run some promotional specials – people love sales. How many times have you heard a friend say, “It was on sale, I had to buy it!”? These specials can be in the form of a monthly sale, weekly

Original post by blogadmin

Host DaveO continues the conversation with Elastic Path CEO Harry Chemko as they discuss the history of the company (formerly known as Ekkon, makers of Merchantspace). They converse on the challenges of funding and managing an entrepreneurial endeavor, then finish up with some sage management advice and excitement for the future.

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[Photo of EP office by DaveO]

Original post by dave.olson@elasticpath.com (Dave O for Elastic Path)

Get Elastic host DaveO sits down with Elastic Path CEO Harry Chemko to recap recent happenings at the Internet Retailer Conference and Exhibition 2006 in Chicago.

They discuss emerging ecommerce trends and conversion techniques plus noteworthy integration partnerships with Celebros, Scene 7 and SiteBrand and finish with some talk about the mysterious ThaiBuckets.

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[Photo of Harry Chemko by DaveO]

Original post by dave.olson@elasticpath.com (Dave O for Elastic Path)

There are several things to consider in the quest for the perfect domain name.

Remember that defined, a domain name is “a name that distinguishes your business from others on the Internet, allows Internet users to find your website quickly and easily”.

Your domain name will need to be different than the other domain names out there. Do a search to get an idea of which domain names are available, and which domains are already taken (most are). Generating a unique domain name won’t be too complicated, since most generic names are already being used by other companies.

In order to allow Internet users to find your website “quickly and easily”, keep the following three tips in mind.

Original post by blogadmin

A brief video montage from the Internet Retailer Conference and Exhibition in Chicago featuring two incredible contortionists, Joni and Caara, plus some crowd shots and general atmosphere.

Filmed by Harry and Mark and edited by me (DaveO). Enjoy!

Original post by dave.olson@elasticpath.com (Dave O for Elastic Path)

Elastic Path’s Marketing Coordinator, Dave Olson and V.P. of Product Development, Dave Koo sit down at Vancouver’s Cafe Milano to discuss Sun Microsystems’ Java technology, development transparency and embracing the innovation sprouting from open source communities.

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Photo of Vancouver’s False Creek
with Granville Island Market and Cambie Bridge by DaveO

Original post by dave.olson@elasticpath.com (Dave O for Elastic Path)