Ecommerce Blog

Black Friday, Cyber Monday and the Unnamed Days When Sales May Be Larger than the Two!

Before the 2005 holiday season began, retailers predicted that the Monday after Thanksgiving would be the busiest online shopping day of the season. This was under the assumption that consumers returning from the holiday weekend would sit at their computers and spend the day buying online. The National Retail Federation even gave it a nickname, Cyber Monday. The most important day of the season was indeed a Monday. However, the big Monday

Original post by blogadmin

Show your spirit with some Christmas décor, created just for you by our design team. It will only take a moment to get your site and your customers ready for the biggest shopping season of the year!

To save a graphic for uploading, right click on the image and hit Save Image As. Uploading your New Christmas Homepage Graphic- From the admin area of your site, click Webmaster and

Original post by blogadmin

Black Friday, Cyber Monday and the Unnamed Days When Sales May Be Larger than the Two!

Before the 2005 holiday season began, retailers predicted that the Monday after Thanksgiving would be the busiest online shopping day of the season. This was under the assumption that consumers returning from the holiday weekend would sit at their computers and spend the day buying online. The National Retail Federation even gave it a nickname, Cyber Monday. The most important day of the season was indeed a Monday. However, the big Monday

Original post by blogadmin

Customer specific e-mail marketing is the topic with the enthusiastic Ephraim Diament, Sales Director for Bluestreak, who chats with host DaveO about campaigns and scenarios which can increase revenue and conversions for savvy companies.

Additionally, they discuss the importance of A/B testing, the joys of simplicity, vendor cooperation, open APIs, company stability and good questions to ask e-mail marketers.

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[photo of Bluestreak massage booth at
eTail midmarket by DaveO]

Original post by dave.olson@elasticpath.com (Dave O for Elastic Path)

India isn’t just for outsourcing! With a market of over a billion people, youthful Cory York - Business Development Manager for ecommerce vendor Novator’s India division - is actively engaging in opportunities with emerging Indian businesses entering the burgeoning ecommerce market, plus he’s learning and living a new culture along the way.

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[Cory York at eTail Midmarket,
photo by DaveO]

Original post by dave.olson@elasticpath.com (Dave O for Elastic Path)

Jim and Wade of Forge Business discuss leveraging affiliate marketing programs to drive traffic plus sort out how to manage channels, mitigate risk and increase conversions. Additionally, they opine on the search power of blogs and how passionate online writers can increase audience and monetize blogs.

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[Wade and Jim of Forge Business at eTail
Midmarket, photo by DaveO]

Original post by dave.olson@elasticpath.com (Dave O for Elastic Path)

Industry veteran Andy Chen, of Power Reviews discusses the benefits of consumer written product reviews and answers Dave’s curiosities about who writes reviews, what’s in it for the reviewer and what are the practical returns on investment for retailers while at the Solution Zone at eTail midmarket in San Francisco.

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[photo of Andrew Chen and Jeff Helfand at
eTail Midmarket by DaveO]

Original post by dave.olson@elasticpath.com (Dave O for Elastic Path)

Show your spirit with some Thanksgiving décor, created just for you by our design team. It will only take a moment to get your site and your customers in the spirit of giving!

To save a graphic for uploading, right click on the image and hit Save Image As. Uploading your New Thanksgiving Homepage Graphic- From the admin area of your site, click Webmaster

Original post by blogadmin

Jason Billingsley (Elastic Path) and Libby Waldo (Pure Networks) discuss optimizing sites for organic search rankings plus address other organizational challenges faced by retailers at the Search Day Roundtable portion of eTail Midmarket Exhibition and Conference in San Francisco.

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[photo of Libby Waldo and Jason Billingsley
ateTail Midmarket Search Day by DaveO]

Original post by dave.olson@elasticpath.com (Dave O for Elastic Path)