Ecommerce Blog

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Original post by Robert Scoble

Chain Reaction Ecommerce, makers of the popular ecommerce shopping cart application CRE Loaded announces the integration of PayPal Express Checkout into all of their web store applications (PRWeb Nov 29, 2007) Post Comment:Trackback URL: http://www.prweb.com/pingpr.php/RmFsdS1DcmFzLUxvdmUtSG9yci1UaGlyLVplcm8=

Original post by Yahoo! News Search Results for Ecommerce

Chain Reaction Ecommerce, makers of the popular ecommerce shopping cart application CRE Loaded announces the integration of PayPal Express Checkout into all of their web store applications (PRWeb Nov 29, 2007) Post Comment:Trackback URL: http://www.prweb.com/pingpr.php/RmFsdS1DcmFzLUxvdmUtSG9yci1UaGlyLVplcm8=

Original post by Yahoo! News Search Results for Ecommerce

Epic Dental, a leading manufacturer, distributor and retailer of Xylitol dental products has recently announced the launch of a brand new eCommerce site. (PRWeb Nov 29, 2007) Post Comment:Trackback URL: http://www.prweb.com/pingpr.php/UGlnZy1DcmFzLUZhbHUtSG9yci1UaGlyLVplcm8=

Original post by Yahoo! News Search Results for Ecommerce

HUDSON, Fla.—-Chain Reaction Ecommerce, makers of the popular ecommerce shopping cart application CRE Loaded now offers PayPal Express Checkout services to all CRE Loaded users. The module is now available inside the admin panel of all CRE Loaded 6.2 SP1 releases.

Original post by Yahoo! News Search Results for Ecommerce

Epic Dental, a leading manufacturer, distributor and retailer of Xylitol dental products has recently announced the launch of a brand new eCommerce site.

Original post by Yahoo! News Search Results for Ecommerce

Chain Reaction Ecommerce, makers of the popular ecommerce shopping cart application CRE Loaded announces the integration of PayPal Express Checkout into all of their web store applications

Original post by Yahoo! News Search Results for Ecommerce

Chain Reaction Ecommerce, makers of the popular ecommerce shopping cart application CRE Loaded announces the integration of PayPal Express Checkout into all of their web store applications

Original post by Yahoo! News Search Results for Ecommerce

Search engine marketing blog “Apple Pie & Custard” published an article yesterday entitled “Why Facebook Ads are a Better Opportunity Now than Adwords in 2000”

I don’t think I’ve ever disagreed with a statement as strongly as I do with this one. There are lots of reasons for this. but the big obvious glaring reason is this.

If a user is searching on Google for a keyword/keyphrase then by definition they are seeking information, they want to find something out. In other words they are actively looking for information/a product/whatever. Compare it if you will to somebody going to Marks & Spencer in the high street because they like their Belgian chocolate cheesecake from he food hall so they set off to go and look for it and maybe buy some. Btw yum! Do you see my point? By making the effort to type a search phrase into Google then you are showing an intent and desire to seek out information. That’s your mindset, so when you see a Google Ad for the particular product etc. that you are looking for, then you are likely to click on it.

But when you are messing about on Facebook, looking up old friends or sending boozemail to your mates or whatever then you aren’t in the same frame of mind at all. You are about a billion percent (that’s the scientific bit) less likely to click on an ad if you happen to see a banner halfway down the page. And that’s a really big “if”, I mean who clicks on banners these days? Surely we all suffer from banner blindness? I know I do.

To me, its just such a huge mindshift between actively searching and looking for information on Google than happening to chance across a banner on a random Facebook page.

I just can’t comprehend how a search blog like the one above can make such a bizarre comparison between Facebook ads and Google AdWords in 2000? Does anyone else get this?

And just in case Apple Pie & Custard need some more evidence that Facebook Flyers are crap then look here, here, here, here, here and here.

What I’m listening to right now: BlackStreet - “U Blow My Mind”

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Original post by Kieron

Search engine marketing blog “Apple Pie & Custard” published an article yesterday entitled “Why Facebook Ads are a Better Opportunity Now than Adwords in 2000”

I don’t think I’ve ever disagreed with a statement as strongly as I do with this one. There are lots of reasons for this. but the big obvious glaring reason is this.

If a user is searching on Google for a keyword/keyphrase then by definition they are seeking information, they want to find something out. In other words they are actively looking for information/a product/whatever. Compare it if you will to somebody going to Marks & Spencer in the high street because they like their Belgian chocolate cheesecake from he food hall so they set off to go and look for it and maybe buy some. Btw yum! Do you see my point? By making the effort to type a search phrase into Google then you are showing an intent and desire to seek out information. That’s your mindset, so when you see a Google Ad for the particular product etc. that you are looking for, then you are likely to click on it.

But when you are messing about on Facebook, looking up old friends or sending boozemail to your mates or whatever then you aren’t in the same frame of mind at all. You are about a billion percent (that’s the scientific bit) less likely to click on an ad if you happen to see a banner halfway down the page. And that’s a really big “if”, I mean who clicks on banners these days? Surely we all suffer from banner blindness? I know I do.

To me, its just such a huge mindshift between actively searching and looking for information on Google than happening to chance across a banner on a random Facebook page.

I just can’t comprehend how a search blog like the one above can make such a bizarre comparison between Facebook ads and Google AdWords in 2000? Does anyone else get this?

And just in case Apple Pie & Custard need some more evidence that Facebook Flyers are crap then look here, here, here, here, here and here.

What I’m listening to right now: BlackStreet - “U Blow My Mind”

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Original post by Kieron

Technology new software to help shop through the cellphone. A growing number of mobile phone subscribers is making a strong case for the success of mCommerce, which can be termed as “transacting on the cellphone”, a technologically superior cousin of eCommerce.

Original post by Yahoo! News Search Results for Ecommerce

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Original post by Om Malik

New software to help shop through the cellphone

Original post by Yahoo! News Search Results for Ecommerce

I’ve been chatting to Fi a bit today and comparing notes about the reaction that my last post about the 4 Calling Birds created. It seems we’ve both had emails and MSN messages along the lines of “hubba hubba” and “wow! Is that really the girl at the end of the telephone with the funny accent?” And so on.

So not being one to disappoint here is 1 more pic of FiFi as, yeah you guessed…a French maid!

BTW if you think back to the “12 Days of Christmas” song you will remember that its “8 maids a milking”. Yes 8!! And yes I actually do have photographic evidence of this wonderous event but am holding off publishing it. You’ll just have to wait until Equator launch their Christmas campaign on the 7th December and visit their site to see for yourself. Unless of course, somebody wants to bribe me send me some chocolate/Peroni if they can’t wait that long

What I’m listening to right now: Lynden David Hall - “Sexy Cinderella”

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Original post by Kieron

I’ve been chatting to Fi a bit today and comparing notes about the reaction that my last post about the 4 Calling Birds created. It seems we’ve both had emails and MSN messages along the lines of “hubba hubba” and “wow! Is that really the girl at the end of the telephone with the funny accent?” And so on.

So not being one to disappoint here is 1 more pic of FiFi as, yeah you guessed…a French maid!

BTW if you think back to the “12 Days of Christmas” song you will remember that its “8 maids a milking”. Yes 8!! And yes I actually do have photographic evidence of this wonderous event but am holding off publishing it. You’ll just have to wait until Equator launch their Christmas campaign on the 7th December and visit their site to see for yourself. Unless of course, somebody wants to bribe me send me some chocolate/Peroni if they can’t wait that long

What I’m listening to right now: Lynden David Hall - “Sexy Cinderella”

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Original post by Kieron