Archive for February, 2008

Brooks Lambert and Crew Stumble Upon Success in the Popular Beerbelly

Friday, February 29th, 2008

Brooks Lambert didn’t come up with a great idea for a website by putting together a focus group or scouring throw Google keyword searches. He didn’t pour through marketing documents for nights on end or pay to go to retail conference after conference. When Brooks came up with the concept for www.thebeerbelly.com, he and his […]

Original post by blogadmin

Surprise! Limelight Will Appeal Akamai’s $45.5M Patent Win

Friday, February 29th, 2008

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Original post by Stacey Higginbotham

Surprise! Limelight Will Appeal Akamai’s $45.5M Patent Win

Friday, February 29th, 2008

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Original post by Stacey Higginbotham

Photowalking with Annie Leibovitz

Friday, February 29th, 2008

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Original post by Robert Scoble

Photowalking with Annie Leibowitz

Friday, February 29th, 2008

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Original post by Robert Scoble

Leap Year Marketing - Inspiration From Online Retailers

Friday, February 29th, 2008

Leap Year MarketingIn January, Jason Billingsley and I presented a webinar on holiday and special event marketing for online retailers. We also have a number of blog posts related to the topic.

There truly is much opportunity to get creative with special event promotions. Today happens to be February 29, the only day that comes around only once in 4 years. It ain’t no Valentine’s Day, but many creative e-tailers are taking advantage of leap year with $29 deals, 29% off sales and other offers - some using jumping or frogs in imagery. (My favorite is the Container Store’s “Leap year happens every 4 years. Filing your taxes doesn’t. Get organized today!”)

A&E / History Channel

Leap Year - AE History Channel

Aeropostale

Leap Year - Aeropostale

Bluefly

Leap Year - Bluefly

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Effective Online Merchandising: What Sells?
Free webinar: March 13th, 2008, 9am PT/12pm ET
Guest Panelist: Mike Svatek, Director, Marketing & Product Management, Baynote
Register to Attend

Original post by Linda Bustos

Google Sites: More Trouble for Registrars

Friday, February 29th, 2008

Last week, we wrote that the registrars were under increased pressure. Their higher-margin businesses, such as turnkey hosting, were threatened by third-party hosting, simplifiers like Google, and the trend towards distributed SaaS applications. The pressure went up a notch with Google’s relaunch of Jotspot, now running on the Google computer, as Google Sites. Google sent out a mail announcing the relaunch today:

Google Sites makes creating a team web site as easy as editing a document.

What’s most interesting about Sites is the sign-up process, which lets users either claim their domain or enter a domain they want.

The Sites enrollment process then offers to register the site through various registrars (of which GoDaddy is currently the only participant.)

Ironically, GoDaddy’s blurb on the registration page reads:

Email, calendar, instant messaging, web pages and more also at no extra charge.

It’s unlikely that people who come to set up a free site with Google Sites are then going to use GoDaddy to set one up. Definitely a bad year to be a registrar.

Original post by Alistair Croll

Bloggers Digest - 2/29/08

Friday, February 29th, 2008

Bloggers DigestWell, it’s the end of the week and the end of the month - so it’s time to sit back and have a little chuckle. If you’ve ever given a Powerpoint presentation or been subjected to sitting through one, I’m sure you’ll “LOL” at this video!

And if you know of any ecommerce/business viral/funny videos for future Bloggers Digests, please pass them along to linda.bustos AT elasticpath.com, and we’ll link to you as a thank you.

  • Bryan Eisenberg blesses us with Hidden Secrets of the Amazon Shopping Cart. Bryan’s been collecting screenshots of incremental changes to Amazon’s add to cart process for years (the first design of Amazon is priceless)! Each shot includes Bryan’s conversion optimization comments. A must-read.
  • No doubt Amazon does extensive A/B testing on its design, but 75% of online retailers don’t. Perhaps the whole concept is intimidating? If you have burning questions, Future Now is teaming up with Google for a free webinar/clinic on website optimization and testing on March 11. If you have questions, even about your own site, you can submit them in advance and pick the experts’ brains.

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Effective Online Merchandising: What Sells?
Free webinar: March 13th, 2008, 9am PT/12pm ET
Guest Panelist: Mike Svatek, Director, Marketing &amp Product Management, Baynote
Register to Attend

Original post by Linda Bustos

Do IT Smarter Selects ZINFI Technologies’ Channel Services Automation Tools to Power eMarketing & eCommerce for Its … (Marketwire via Yahoo! Finance)

Friday, February 29th, 2008

Do IT Smarter, the leading provider of outsourced managed services for small business IT solution providers, today announced that it has selected ZINFI Technologies’ ZORIGAMI-PRO platform to automate its sales and marketing processes for its worldwide customer and partner base. The move will allow Do IT Smarter to intensify its focus on providing managed services enablement solutions for …

Original post by Yahoo! News Search Results for Ecommerce

Feb. 29, 2008: Happy Leap Day!

Friday, February 29th, 2008

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Original post by Stacey Higginbotham

NetSuite Schedules Annual Stockholders Meeting for May 29, 2008 (The San Francisco Examiner)

Friday, February 29th, 2008

SAN MATEO, Calif. ( Map ) - SAN MATEO, Calif., Feb. 29 /PRNewswire-FirstCall/ — NetSuite Inc. (NYSE: N ), a leading vendor of on-demand, integrated business software suites that include Accounting / Enterprise Resource Planning (ERP) software, Customer Relationship Management (CRM) software and Ecommerce software for small and midsized businesses and divisions of large companies, today …

Original post by Yahoo! News Search Results for Ecommerce

DnC Multimedia Launches Advanced Noise Cancellation and Hearing Aide Device at CeBIT (Marketwire via Yahoo! Finance)

Friday, February 29th, 2008

DnC Multimedia, Inc. today announced that it will be demonstrating its new noise cancellation and hearing aide device at CeBIT in Hanover, Germany, next week. DnC Multimedia, Inc. is a maker of a broad range of digital media technology products, and owns and operates an array of high-end encoding technologies and the Pluginz Network, an eCommerce marketplace for sophisticated multimedia …

Original post by Yahoo! News Search Results for Ecommerce

NetSuite Schedules Annual Stockholders Meeting for May 29, 2008 (PR Newswire via Yahoo! Finance)

Friday, February 29th, 2008

NetSuite Inc. , a leading vendor of on-demand, integrated business software suites that include Accounting / Enterprise Resource Planning software, Customer Relationship Management software and Ecommerce software for small and midsized businesses and divisions of large companies, today announced that its 2008 Annual Meeting of Stockholders has been scheduled for Thursday, May 29, 2008.

Original post by Yahoo! News Search Results for Ecommerce

Snowe Bill Threatens Domain Name Registrants

Thursday, February 28th, 2008

Snowe Bill Threatens Domain Name Registrants with “Infringement” Enforcement That is More Expansive and Punitive Than the UDRP or Trademark Law

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On February 25, 2008 U.S. Senator Olympia Snowe introduced S. 2661, the “Anti-Phishing Consumer Protection Act of 2008” (APCPA). The bill was also cosponsored by Senators Bill Nelson (D-FL) and Ted Stevens (R-AK). It has been referred to the Senate Committee on Commerce, Science and Transportation. No hearings have yet been scheduled on this proposal.

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Original post by Philip Corwin

Karen Salmansohn: The Untold Cyber War (HuffingtonPost)

Thursday, February 28th, 2008

If even one “hacktivist” were able to succeed in disrupting our Internet services, billions of dollars would be lost in eCommerce transactions. What’s a country to do?

Original post by Yahoo! News Search Results for Ecommerce