Ecommerce Blog

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Original post by Robert Scoble

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Original post by Robert Scoble

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Original post by Robert Scoble

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Original post by Robert Scoble

A few action items for you before we digg into the links for the week:

Future Now is teaming up with the Google Website Optimizer team for a series of webinars dubbed “.” Don’t miss the first installment, “Landing Pages: Confidence & Trust Building Elements” on July 9th at 12:00pm EST.

You can also catch Sitebrand’s webinar replay of Email Marketing: That was then. This is now. in Sitebrand’s Webinar Archive.

Jason B took the plunge into the Twittersphere, follow Jason and Linda on Twitter if you tweet.

• The lovely Jennifer Osborne from Search Engine People explains how to plan a website transition with search engines consequences in mind.

• One of my favorite blogs just underwent its own transition from Retailemail.blogspot.com to RetailEmailBlog.com. This blog points out the best of breed (and sometimes worst) email campaigns of top retailers and is worth the subscribe. Here’s an example: HP is using animation in its email which is really innovative and slick:

• Do you blog with Wordpress? Find out how to squash duplicate content on Wordpress blogs.

• Does “free shipping” attract more females than males? Interesting article from GrokDotCom’s Holly Buchanan.

• Hmm, Robert Gorell either read my mind or peeked at my blog drafts. His post on how product images are so critical to conversion optimization should whet your appetite for next week’s series on product images here at Get Elastic. The article includes a video with conversion guru Bryan Eisenberg and Web marketing legend Ralph Wilson, plus links to related posts on GrokDotCom about product images.

• Great link bait idea from SEOmoz: Exploring how Google collects user data. It’s not really ecommerce related but quite remarkable and of interest to anyone who uses Google to search, send mail, advertise, watch videos etc. etc.

3 Things to Die For: Web Analytics Unleashed

Free webinar: July 17th, 2008, 9am PT/12pm ET
Guest Panelist: Avinash Kaushik, Author & Analytics Evangelist, Google
Register to Attend…

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Original post by Linda Bustos

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Original post by Edit Staff

Techno Infonet provides offshore Outsourcing and Original post by default@goarticles.com (Ritesh Patel)

Are you in search for a Web Design and Web Development India, , Who can provide an effective solutions on Web Design, S…

Original post by default@goarticles.com (Ritesh Patel)

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Original post by Om Malik

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Original post by Om Malik

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Original post by Om Malik

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Original post by Om Malik

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Original post by Robert Scoble

Yesterday we posted a Q&A session with Sally Lowery of Bronto Software on trigger email campaigns. Today we have 2 real-world examples from Amazon. These emails followed up the purchase of a camcorder:

• Amazon doesn’t wait for you to come back to the site to push recommendations at you. 10 days post-purchase,

• Notice the low price point relative to the camcorder (about 10% of purchase price)
• Notice the 2 star customer rating - not too persuasive, eh?
• It would be more persuasive to auto-recommend the highest rated relevant accessory, with a snippet from and direct link to the most helpful positive review
• The link to “improve your recommendations” is a good idea, especially if it was just a gift. Adjusting preferences now means more relevant suggestions next time you log into Amazon.com

• 15 days post-purchase, Amazon sends another plea to buy more

• Gone are the star ratings
• Amazon’s pushing categories, not specific products - there are 3 product links without descriptions, and links to category
• Mix of price points, software can be 3x the price of the purchased product
• Includes service plans
• Includes opt-out: “We hope you found this message to be useful. However, if you’d rather not receive future e-mails of this sort from Amazon.com, please opt-out here.”

Now, I understand these are automated recommendations and crafting 1-to-1 cross-sell emails is not efficient. But this email could be a lot more persuasive if it explained more about how these would enhance the ownership experience of the purchased product - and from a fellow customer’s mouth, not the retailer. For the tripod featured in both emails, there’s a video review that 46/47 people found helpful.

Wouldn’t that make for a killer trigger email?

3 Things to Die For: Web Analytics Unleashed

Free webinar: July 17th, 2008, 9am PT/12pm ET
Guest Panelist: Avinash Kaushik, Author &amp Analytics Evangelist, Google
Register to Attend…

You may also like these similar posts:

• Amazon M-Commerce: Introducing Text-Buy-It
• Browsing Usability: Overstock Blows Amazon Away
• Saving Sales From Negative Customer Reviews
• Web 2.0 and Ecommerce Marketing - Shop.org Session Highlights
• Putting Customer Telephone Numbers to Good Use

Original post by Linda Bustos

A big thankyou to Littlewoods Bingo for the radio controlled helicopter that I received the other day, awesome!!

I have to be honest, I really like the Littlewoods Bingo affiliate programme. Not only does it convert well but along with top Newcastle online marketing agency Oxygen, they communicate really, really well with affiliates. I get supplied with regular fresh content and promotions to feature on my bingo site as well as a very competitive commission rate. Also, every month they have affiliate incentives and prize draws - all you need to do is send 1 depositing player to be in with a chance of winning. Well done guys, Littlewoods Bingo is a great affiliate programme.

In fact I think its so great that if you aren’t already promoting Littlewoods Bingo then please drop me a line. I’m doing some work with them and for the right traffic we can get you a great rev share, CPA or hybrid deal.

If you would like to be featured in the next installment of “Send Me Free Stuff And I’ll Blog About You” click here for details.

What I’m listening to right now: Missy Elliot – “Best Best”

Post from: Affiliate Marketing Blog Here.org.uk

Send Me Free Stuff And I’ll Blog About You - Littlewoods Bingo

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Original post by Kieron