Has anyone seen the TV ads, billboards and press ads stating that “Cold Is The New Hot”? That’s pretty much all the ads say apart from telling us to visit ColdIsTheNewHot.com on October 1st and all will be revealed
At the time of writing, the site is just a landing page with a countdown clock - 1 hour to go! - However I was intrigued enough to do some research to see what it was all about. So, some serious googling later I found that the ads are for Proctor and Gamble’s new Ariel Excel Gel. Which apparently is a new washing gel that enables consumers to wash clothes at 15 degrees. Riveting.
However I must say I was impressed enough with the advertising campaign to go and visit the website, and to write this blog post, so hats off to their advertising agency for a job well done. What’s the betting from tomorrow if you type 15 degrees into Google, you’ll see some sponsored ads?
What I’m listening to right now: Omarion Ft Missy Elliott – “Boogie Police” - what a title for a song 
Post from: Affiliate Marketing Blog Here.org.uk
Cold Is The New Hot
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Original post by Kieron