E-mail Marketing Stategies for Retailers - Get Elastic #16
Customer specific e-mail marketing is the topic with the enthusiastic Ephraim Diament, Sales Director for Bluestreak, who chats with host DaveO about campaigns and scenarios which can increase revenue and conversions for savvy companies.
Additionally, they discuss the importance of A/B testing, the joys of simplicity, vendor cooperation, open APIs, company stability and good questions to ask e-mail marketers.
[photo of Bluestreak massage booth at
eTail midmarket by DaveO]
Original post by dave.olson@elasticpath.com (Dave O for Elastic Path)