Facebook Flyers - Can you make money from them?
Today Shaun asked the question is Facebook Flyers the next Google AdWords? So I thought now is as good a time as any to post my findings on Facebook Flyers.
Just to recap, if anybody doesn’t know Facebook Flyers is an advertising program whereby you can create self serve ads to be displayed across the whole Facebook network. Here’s a quick rundown of how they work.
It’s really easy to create a flyer, you can knock one up in about a minute from scratch. Take a look at the screenshot below:
So as you can see you simply upload an image/photo if you want one, create a title and up to 200 words for the main body. You can then enter a URL which isn’t displayed - hint: this is great as you can use an affiliate link direct to a merchant.
You then get some pretty good targeting options. As well as picking a country to show your flyers in you can also choose from some cool demographics such as relationship status (good if you are running a dating campaign for example and just want to target singles) and even education status. See below for screenshot:
Another good point is that you can set the minimum price per click at only 1 cent. Yep thats about half pence at current exchange rates.
However this is when the good stuff ends and we move onto why Facebook Flyers really is rubbish.
1. You can only spend a maximum of $50 a day. I mean come on, I can spend that in less than 10 seconds on the major PPC search engines.
2. CTR is rubbish, and I mean rubbish. I’ve been running about 20 different campaigns on Facebook Flyers for the last 2 weeks or so and below is a screenshot of a typical click through rate.
Yep thats a massive 0.019% from 1 click. Great.
Now it could be that I picked the wrong type of campaign or it could be I used the wrong type of offer for the Facebook demographic or even that my copywriting skills are crap. But I’ve tried about 20 campaigns now and they have all shown similar CTR’s. I’ve stuck to freebie type of campaigns, ringtones, free vouchers, half prize pizzas, competitions and just about anything that I thought would appeal to Facebookers.
I’m beginning to think that there really isn’t money to be made using Facebook Flyers, so why could that be? Well maybe people using Facebook are just too busy enjoying its rich features and connecting with friends to even notice the ads in the sidebar? I have to be honest, I’ve never ever clicked on a Facebook ad so why would anyone else? Or maybe I just haven’t found the right affiliate offer for the Facebook audience? Sure there are success stories if you are willing to stretch the rules a bit but is Facebook really a good medium for sending traffic to an affiliate campaign? I don’t think so, but would love to hear if anybody has had any success with Facebook Flyers?
What I’m listening to right now: “Will.i.am - “Songs About Girls”. OK I still love this album, especially spotting the old school samples and breaks that Will.i.am uses. I know I’m an R&B geek!
Original post by Kieron
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