Find Keywords and Improve Navigation Using Your Website’s Search Terms
As mentioned in a previous article, choosing the right keywords is perhaps the most important factor in search engine marketing and is essential to its success.
There are several things to consider when generating your keyword list, including your own website. If visitors are searching within your site using certain search phrases, it may be likely that these same search phrases are also being used in major search engines. Review your site’s search logs to understand what kind of information and products are being sought after, and then use that information to generate effective keywords.
This information will also come in handy when evaluating the efficiency of your site. In order
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