GetUpdated.co.uk - everything you need to market online
I came across these guys the other week, when their sister company Affiliator placed a long term advertisement on my blog. They didn’t mess about, they just got in touch, introduced themselves and said - hey we’re serious about becoming a player in the UK affiliate market and want a long term ad on your blog, here’s the money. Well they phrased it a lot more professional than that, but you get the picture.
So this piqued my interest and decided to look into their products and company in a lot more details and was pleasantly impressed with what I found.
To give you some background, GetUpdated are an internet marketing company that originally hail from Stockholm in Sweden. They were founded in 1999 as a hosting and web design service provider and so far have expanded by buying out another 9 hosting companies. They then expanded their services and now offer search engine optimisation, pay per click services, banner advertising and of course affiliate marketing services. They have just signed up Sony BMG and all their artists in Scandinavia, so business is booming.
With things going to well they have decided to set up in the UK and offer their same full service product over here. A quick look at their site sees search engine optimisation services, affiliate marketing, ppc, banner advertising and even a blog.
Their SEO services seem quite interesting as they offer a pay-for-performance product (amongst others) whereby they employ a strategy involving building new unique landing pages, either on the customers current site or on some suitable domain. They then split the fee for the work that needs to be done in order to get the new landing pages up and running and give the customer a low expectation for how many customer we think that the SEO Pay Per Action/Acquisition can give them. Once this is agreed the customer only then pays on new business brought in from the landing pages/site built specifically for this campaign. If you go to Google.se and search for the very competitive term “casino” you will see Casinocosmopol.se, which is one of their clients they they helped get the number 1 listing for.
I’ve also had a good look through their affiliate network Affiliator and was pleasantly surprised at how easy and intuitive the interface is. At the moment they have merchants signed up like ticket merchant tickeҊ.com, betting merchants like Betway, Unibet and CelebPoker.com and a few more. Its early days yet in terms of offering a vast array of merchants but I’m told they currently offer a no set-up fee scheme for new merchants so there are more in the pipeline. And if you join as an affiliate you get £5 free in your account to get you going.
So all said and done GetUpdated look like a promising company who seem serious about replicating their success in Sweden, here in the UK. They’ve already attended Affiliate Summit London and will also be at the A4U Expo in October, so may be well having a chat to see what they’re up to.
What I’m listening to right now: Mary J. Blige – “Just Fine”
Original post by Kieron