How Online Retailers Can Benefit From RSS Marketing

It’s a shame that CompUSA will not be with us much longer, because it gives us a great example of the potential for RSS feeds for ecommerce sites. Check it out while you can: http://www.compusa.com/help/rss_feeds.asp

CompUSA RSS Feed Menu

This is a close-up:

RSS Feed Closeup

This is how a sample feed appears in my Google Reader:

CompUSA Feed in Google Reader

Online retailers that use RSS syndication for product content are few and far between, the ones that do usually are electronics and computer related (more tech savvy audience, I assume). It’s likely that the general public still doesn’t understand what RSS is or how it can help them, so CompUSA provides a nice little introduction to what RSS is with links to resources and popular RSS readers.

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Original post by Linda Bustos

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