Ecommerce Blog

I recently sat in on a Webinar with Lauren Freedman of The Etailing Group and Power Reviews. The Webinar covered a lot of ground, and a companion white paper is available for download if you’d like to drill down into the Webinar’s content.

The Webinar and white paper are based on a study conducted by the Etailing Group involving 1,200 consumers who shop online at least four times per year, and spend $500 or more annually.

We all know review content has many benefits – customer trust, long tail search engine benefits, reduced returns and so on. Customer reviews are a sensible entry into social shopping – the review thread is like an online forum. But populating your site with review content is a challenge for most if not all online retailers. Most customers are annoyed by entering credit card information. How can you motivate them to take time contribute product reviews?

(more…)

Love Your Landing Page: Tips to Increase Ecommerce Conversion
Free webinar: February 14th, 2008, 9am PT/12pm ET
Guest Panelist: Khalid Hajsaleh, President, INVESP Consulting
Register to Attend

Original post by Linda Bustos

This entry was posted on Wednesday, February 6th, 2008 at 11:05 am and is filed under User Reviews, ecommerce tips, ecommerce trends, ecommerce articles. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.