Magazine Warns the World about Viral Videos as EP Condems Boredom
In a portent of things to come, on May 22nd on the heels of the ACCM show in Boston, DM News published an article called “Elastic Path to launch video parodying online shopping.” Besides declaring a war on boredom, Jason provided Chantal Todé
a sneak preview of the clips which you can enjoy in full over at the “Crazy Messed Up World of Ecommerce” page.
E-commerce services provider Elastic Path Software hopes it can shake up BTB marketing a little when it launches a viral video on YouTube about what would happen if real-world shoppers were treated the same as online shoppers.
“Other companies are boring — these conferences are boring,” said Jason Billingsley, vice president of marketing at Elastic Path, about why the company decided to create a viral video.
Some of the scenarios in the video included a consumer who asks Google for an orange and ends up in a store where everything is the color orange, and another who asks for a turnip and the clerk keeps to trying to cross-sell her by asking if she wants a t-shirt with her turnip or a warranty or a peeler.
Also noteworthy on this topic is Jordan (a Vancouver-based marketing consultant) Behan’s comments about both the funny ecomerce videos and Capulet’s blogger outreach approach, as he described thusly:
Full disclosure: I am an acquaintance of a few of the Elastic Pathers, and the firm that produced the spots as well. That being the case, it should be noted that the email I received containing the link was a terrific example of blogger relations.
I thoroughly enjoy the immediacy of the web, post a project and get real-time, unfiltered opinions from cool acquaintances like Jordan as they spread the word by telling ten more friends.
Original post by Dave Olson
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