Making a poor brand image
I was driving home from work a few days ago, and I saw one of those Best Buy geek squad cars. They are really noticeable as they are a VW beetle, and they are painted black and white, like an old police car (SEE PICTURE HERE).
Now this may seem like a fairly smart branding practice. They are definitely noticeable, and they probably appeal to a fairly wide audience. The car itself is a representation of simplicity and clean lines something that Geek Squad would definitely want people to associate them with.
Best Buy’s Poor Brand Image?
The car that I saw happened to be flying down the road, at what I would estimate to be about 120 MPH. He was weaving in and out of traffic, twice he crossed four lanes while merging, he probably cut ten people off nearly causing an accident in in two cases, and was driving extremely recklessly. If he would have been pulled over, there would have been no ticket. This was one of those ‘go directly to jail’ performances. The driver looked like they were about 17, but it was hard to tell for sure since the car was pretty much a blur. If he would have hit another car, there would most likely have been fatalities in the accident. I’ve raced cars before (legally), and his driving was absolutely horrifying.
It’s obviously not possible to control some-one’s personal actions, but I would be pretty damn careful who I let behind the wheel of a car with my company banner on it.
Best Buy can be pretty sure that they wont find me in one of their stores any time soon.
Here’s some other poor branding from the Squad.
Original post by jestep