Measureable and Effective Social Media Tactics
Earlier this year eMarketer wrote an article based on MarketingSherpa’s surprising findings concerning social media effectiveness and measurability.
MarketingSherpa’s study asked US Social Media Marketing Professionals to identify the most appropriate marketing uses for social media. Here are the results (in order of effectiveness):
Influence brand reputation
Increase brand awareness
Improve search engine rankings
Increase website traffic
Generate leads
Improve internal […]
Original post by Kate