Niche Marketing: Gothic Catalog Uses Better Content to Enrich the User Experience
Roger Sherman realized in December 2006 that his Yahoo store, www.gothic-catalog.com, was “stale.” Gothic Catalog had a lot of hard to find choral and organ recordings, but it lacked many key SEO features and was not easy to use. His customers didn’t like the way the site looked, there was too much information to skim […]
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