Ecommerce Blog

Yesterday we talked about OfficeMax’ viral campaign and its goal to brand itself as “human friendly.” OfficeMax has recently redesigned its website, and you’ll notice right away its clean look and innovative approach to navigation.

Now customers can hone in on specific products with one click:

Which you have to admit is more user-friendly than Staples’ or Office Depot’s methods, where you have to first locate the correct category, then forage from there:

(more…)

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Original post by Linda Bustos

This entry was posted on Tuesday, January 29th, 2008 at 10:57 am and is filed under , , ecommerce usability, ecommerce articles, Design, web design, Usability. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.