PPC Ads: Are Your Top Performers “Performing” Their Desired Duty?
Here’s a new spin on an old saying for all you search engine marketers, “You can lead a person to a website, but you can’t make him (or her) buy!” Google considers ads with the highest Clickthrough rates, CTR’s, as “top performers”.
CTR= Clicks your ad receives ÷ Number of times ad is shown
But are […]
Original post by blogadmin