PreviewMyPPC.com – preview your ppc ads on the 3 major search engines
When I’m creating Pay Per Click campaigns, the most important thing to me is creating compelling ad copy that will provoke users to click on my ads.
If this wasn’t difficult enough then you also have to work within the guidelines of the paid search engine you are working on. So for Google AdWords for example you are limited to only 25 characters for the title and 70 characters in total for the description.In the past I’ve always used Microsoft Word to write my ppc ads so I can use the word count tool to count the characters, but to be honest this is a bit of a pain, and well just a bit messy.
Google AdWords do have their own preview tool but it only displays ads as they would appear on the right hand side of the Google search results page. It doesn’t preview them as they would appear if you get one of the sponsored ad slots that appear on the top of the page, above the main search terms. These are displayed slightly differently as the description fields are merged into one and displayed on 1 line, not 2.
And as far as I am aware Yahoo! and Microsoft AdCenter don’t have any stand alone preview tools, so I thought to myself, “hey wouldn’t it be cool if there was a site where I could write and preview my ppc ads for all 3 major search engines?†So I went and built one.
Introducing PreviewMyPPC.com
PreviewMyPPC.com is a free resource where you can write, edit and preview how your paid search ads will appear on Google AdWords, Yahoo! Search Marketing and Microsoft AdCenter.
The site has just been launched, and is in a “beta†release so if you see and bugs then please drop me a line and I’ll get them fixed. Also, if you can think of any improvements then I’d love to hear them. All feedback is most welcome in fact, please leave a comment below.
What I’m listening to right now: Chrisette Michele – “I Amâ€
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Original post by Kieron