Reveal all discounts and visit site - ethical?

Much has been said about discount voucher code site myvouchercodes.co.uk. Look here and here to see what I mean. Anyway I won’t go into all of that stuff right now, I want to see if things improve first. However I do want to ask a question about ethics…

On the above mentioned site they list a whole load of online retailers, and each has their own page within the site. After a brief description of the site you get this graphic:

reveal.jpg

Now, regardlessĀ of whether the site has any available discount codes or not, the user HAS to press this button to find out. And when you do click on this button a new window opens displaying the retailers site and of course a cookie is dropped on the users PC. In a lot of cases, there are no discount available, but you don’t know this until you press the button and of course drop a cookie.

So is this a forced click? Is it ethical? Basically the way that the whole site is set up is that if a user wants to see what discount codes are available (if any) then the user HAS to click on a button and therefore a cookie is dropped. What do you think? Ethical or just clever marketing?

What I’m listening to right now: Young MC - “Stone Cold Rhymin’”

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Original post by Kieron

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