Web 2.0 and Ecommerce Marketing - Shop.org Session Highlights
This post is a summary of a session I sat in on at last week’s Shop.org Annual Summit.
Web 2.0 – Intermediate
Brett Hurt, Founder & CEO of Bazaarvoice
Pinny Gniwisch, Founder and EVP of Marketing, Ice.com
Matt Corey, VP of Marketing, Golfsmith International
The first slide states that “shoppers are turning to each other” — meaning that faced with limitless choices for where to buy and what to buy which can cause “decision paralysis” and a general distrust of marketing messaging, people turn to each other for product testimonials and recommendations to make a purchase decision. And now this can be done on the Web instantly and on a larger scale than offline.
Learn from the Master of Social Media Marketing - Neil Patel
Free webinar: Wednesday, October 10th, 9am PT / 12pm ET:
The Secret of Social Media Marketing for Online Retailers
Guest Panelist: Neil Patel, CTO, Advantage Consulting Services
Original post by Linda Bustos