Why You Should Turn On Google Analytics Site Search Today
Google Analytics recently introduced an internal site search feature to its already kick-ass free stats program — aptly named “Site Search.”
This tool works with your existing site search and is invaluable to ecommerce marketers as it gives you so much insight into customer intent and your website’s success at delivering results. For example, you can use search log data to discover:
- What keywords people search for - what’s hot and what do they want that you don’t carry
- What search refinements are made, indicating possible “Results Not Found” messages or unsatisfactory results
- What pages the searches were made from, and where users clicked to
The next 30 days is when this information will be crucial. Customers can’t buy what they can’t find. Maybe you only use the term “notebook computer case” and your customers search for “laptop bags.” You can tweak your product pages and search engine for the various ways customers describe your product until the right pages show up when you test your site.
Is Your Affiliate Program Your Top Sales Generator? If Not…
Free webinar: Tuesday, December 11th, 9am PT / 12pm ET:
Affiliate Marketing: What Every Retailer Ought to Know
Guest Panelist: Shawn Collins, Author, Successful Affiliate Marketing for Merchants
Original post by Linda Bustos