Yahoo Reaches for Relevancy With New ‘Smart’ Ads (E-Commerce Times)
Ever get the feeling that somebody is watching over your shoulder while you browse the Web? Yahoo’s new SmartAds program promises to bring to your monitor display ads based on your behavior, location and demographics. The new platform is being touted by Yahoo as a way to give advertisers “the ability to deliver customized marketing messages to consumers, and still engage very large audiences with …
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